This year marks a triple anniversary: ​​the double anniversary of the trade fair duo - 30th expoSE and 15th expoDirekt - as well as 30 years Association of South German Asparagus and Strawberry Growers (VSSE). Since its founding, the VSSE has been organizing expoSE - Europe's leading trade fair for asparagus and berry production with stone fruit cultivation and open-field vegetables (formerly: Asparagus and Strawberry Exchange).

Together with the 30th expoSE, the 15th expoDirekt – Germany's largest trade fair for direct agricultural marketing – will take place from November 18th to 19th, 2026 at the Karlsruhe Trade Fair Center. The VSSE expects over 400 exhibitors from 18 countries and over 5.000 trade visitors from more than 30 nations.

The 30th expoSE – Europe's leading trade fair for asparagus and berry production, including stone fruit and field vegetable cultivation – covers the entire production chain from soil preparation and planting to harvesting, processing, and marketing. Here you will find:

At the 15th expoDirekt – Germany's largest trade fair for direct agricultural marketing – you will find everything you need for the successful marketing of your products. Here you will find:

• young plants
• neue Sorten
• Prematurity
• irrigation
• fertilization
• Plant protection

• Machine
• Special tractors
• resources
• POLISHING
• Software
• Staff
• Workwear
• GPS applications

• Advisory
• Services
• Trade journals
• Associations

• Farm shop equipment
• Storage:
• Product range expansion

• POS systems
• Vending machines
• Sales promotion
• Packing

• Vinegars and oils
• Spices and herbs
• noodles
• Nuts
• Spices, pharmaceuticals
• Wines and spirits
• as well as other attractive additional products

Wednesday, November 18th +

Thu. 19 November

at the HOFdirekt stand, Hall 1

Click here for the program.