Final report 2025

The expoSE & expoDirekt trade fair duo received a positive response with 426 exhibitors from 16 nations and almost 5,300 trade visitors from 32 countries.

Bruchsal, November 21, 2025. With a well-attended first day and a somewhat quieter second day, the expoSE & expoDirekt trade fair duo achieved solid success. 426 exhibitors from 16 nations presented their new products and established offerings and services at the 29th expoSE – Europe's leading trade fair for asparagus and berry production – and at the 14th expoDirekt – Germany's largest trade fair for direct agricultural marketing. From November 19th to 20th, 2025, around 5,300 trade visitors from 32 countries came to the Karlsruhe Trade Fair Center. In addition to the diverse range of exhibits, the 2nd Stone Fruit Forum, the 36th Asparagus Day, the 3rd Berry Technology Forum, and the Direct Marketers Forum offered presentations on current expertise and future developments, which were received with great interest by the public.

A solid trade fair duo with stable exhibitor and visitor numbers.

Around 15 percent of exhibitors were participating in the trade fair duo for the first time. 85 percent of exhibitors are convinced of the value of the trade fair duo and are returning participants. Over 29 percent of exhibitors, almost 4 percent more than last year, and around 22 percent of the online-registered trade visitors traveled from abroad. Most of the online-registered trade visitors came from Germany, Belgium, France, Italy, the Netherlands, Austria, and Switzerland.

Positive atmosphere at Europe's industry meeting despite major challenges

The overall mood at the trade fair duo was even more optimistic than a year ago, and most of the exhibitors surveyed reported having very good conversations and being satisfied to very satisfied with how the fair went. Regarding the level of prior information among trade visitors, their purchasing interest, orders, and prospects for project implementation, most exhibitors were satisfied to very satisfied.

“The trade fair duo went very well for us. On the exhibitor side, we had many new products and services at the fair, which the trade visitors were very interested in. On the visitor side, despite the consolidation in the industry, we were able to maintain last year's visitor numbers with a slight increase. The atmosphere at the fair was positive, and the willingness to invest was higher than a year ago, as the season was good. Challenges such as rising production costs and staff shortages remain and require rapid solutions. We had many very interesting and inspiring discussions and are already looking forward to implementing the new ideas,” summarizes Simon Schumacher, Managing Director of the Association of Southern German Asparagus and Strawberry Growers (VSSE) and organizer of the expoSE and expoDirekt trade fairs.

Innovation prizes for innovations in plant protection and solar technology in greenhouses, as well as digital and autonomous support for direct agricultural marketing.

On the first day of the trade fair, Simon Schumacher (VSSE eV) presented three innovation awards in the expoSE category and two innovation awards in the expoDirekt category. A total of 37 entries were submitted, 28 for expoSE and 9 for expoDirekt, and were evaluated by an independent jury.

The expoSE innovation prizes went to Ant Robotics from Stelle for Valera Cube (autonomous tunnel sprayer for professional use), Bioline AgroSciences from Great Britain for Sprayvent (precision sprayer for the application of beneficial insects without scattering and spillage losses) and Voltiris from Switzerland for the solar modules in the greenhouse.

The expoDirekt innovation awards were given to Frachtpilot from Münster in cooperation with FlexFleet Solutions for the digital control center for harvest & sales stands and to NonStop Shop from Meppen for the calibrated scale in the vending machine for gram-accurate billing.

Outlook for expoSE & expoDirekt 2026: Triple anniversary in sight

The next expoSE & expoDirekt trade fair duo will take place from November 18th to 19th, 2026 at the Karlsruhe Trade Fair Center. This will mark a triple anniversary for the Association of South German Asparagus and Strawberry Growers (VSSE), founded in 1996: 30 years of the association, 30 years of expoSE, and 15 years of expoDirekt.

The Association of South German Asparagus and Strawberry Growers (VSSE) will continue the professional program with its cooperation partners: 3rd Stone Fruit Forum – Varieties | Trends | Technology with co-organizer Herbert Knuppen, the 4th Berry Technology Forum with organizer Marco Joseph, the 37th Asparagus Day together with the Karlsruhe District Office and the Karlsruhe Regional Council, and the Direct Marketers Forum with the trade magazine HOFdirekt.

For more information visit www.expo-se.de

Image and video material on the innovation award ceremony as well as image material from the trade fair duo expoSE & expoDirekt 2025 can be accessed here: https://www.expo-se.de/presseimpressionen-videos-fotos-videos/

Here you can find photos of the expoSE and expoDirekt innovation award winners:

expoSE Innovation Award Winner:
Ant Robotics: Simon Schumacher, VSSE eV, and Ruth Giese, Ant Robotics
https://www.expo-se.de/wp-content/uploads/2025/11/VSSE_2025_JuergenRoesner_0012.jpg

Bioline AgroSciences:
Ant Robotics: Simon Schumacher, VSSE eV, and Ansgar Bergau, Bioline AgroSciences
https://www.expo-se.de/wp-content/uploads/2025/11/VSSE_2025_JuergenRoesner_0005.jpg

Voltiris:
Simon Schumacher, VSSE (left), Alja van der Schuren, Voltiris (middle) and David-Joel Nicot, Voltiris (right)
https://www.expo-se.de/wp-content/uploads/2025/11/VSSE_2025_JuergenRoesner_0009.jpg

expoDirekt Innovation Award Winner:
CargoPilot:
Dr. Sebastian Terlunen, FrachtPilot, and Simon Schumacher, VSSE eV
https://www.expo-se.de/wp-content/uploads/2025/11/VSSE_2025_JuergenRoesner_0017.jpg

NonStop Shop:
Simon Schumacher, VSSE eV, and Sabine Bruns, NonStop Shop
https://www.expo-se.de/wp-content/uploads/2025/11/VSSE_2025_JuergenRoesner_0023.jpg

Here you can find the first trade fair photos for direct download in a zip file:

 

Please credit the following as the image source for the trade fair photos: VSSE eV / Jürgen Rösner

Information about the innovation award and further details can be found here: Press kit 2025

Contact:
Association of South German Asparagus and Strawberry Growers (VSSE)
Simon Schumacher, Managing Director and Spokesperson of the Board
Tel.: +49 7251 3032080 | schumacher@expo-se.de
Isabelle Bohnert, press and public relations officer
Tel.: +49 7251 3032184 | bohnert@expo-se.de

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Europe's berry and asparagus industry will meet at the Karlsruhe Trade Fair Center from November 19th to 20th, 2025.

Excellent: Five exhibitors receive the expoSE/expoDirekt Innovation Award 2025

Bruchsal, November 13, 2025. Five exhibitors will be awarded the expoSE or expoDirekt Innovation Prize 2025 for their innovative products at the trade fair duo on November 19, 2025. An independent expert jury evaluated 37 submissions based on criteria such as the degree of novelty, user benefits, and economic success. The award-winning products simplify the daily work of asparagus and/or berry growers, save time and money, and also prioritize sustainability.

The winners of the expoSE innovation awards:

Ant Robotics from Stelle:
VALERA Cube – Autonomous tunnel sprayer for professional use
The VALERA Cube spraying robot was developed for protected cultivation and specifically for use in raised beds. It can treat three to seven rows simultaneously and features two large tanks for extended operating time. Powered by solar energy, it achieves a long range and operates completely autonomously across the entire site. Within tunnels, the VALERA Cube navigates with sensor-based precision – even at night – reliably detecting obstacles and automatically stopping or navigating around them.
The VALERA Cube can be accessed at any time via an app. The system detects when a tank is empty and resumes its mission from the exact same spot after refilling. GPS data and information on the sprays used are also available in machine-readable format. This means the VALERA Cube already meets the requirements for the digital documentation of plant protection measures, which will become mandatory from 2026. Further information is available at expoSE in Hall 2, Booth L08 and at [website address missing]. www.antrobotics.de

Photos of VALERA Cube (Image credit: Ant Robotics):
https://www.expo-se.de/wp-content/uploads/2025/10/Ant_Robotics_Valera_Cube1.jpg
https://www.expo-se.de/wp-content/uploads/2025/10/Ant_Robotics_Valera_Cube2.jpg
https://www.expo-se.de/wp-content/uploads/2025/10/Ant_Robotics_Valera_Cube3.jpg
https://www.expo-se.de/wp-content/uploads/2025/10/Ant_Robotics_Valera_Cube4.jpg

Bioline AgroSciences from Essex - Little Clacton (UK)
Sprayvent – ​​Precision sprayer for the application of beneficial insects without scattering or spillage losses
Bioline Agrosciences launched its new precision sprayer for predatory mites, Sprayvent, in 2025. According to the manufacturer, it is the world's first system specifically designed for the precise and effective spraying of predatory mites. Phytoseiulus persimilis Developed in liquid form, the sprayer combines a patented process for the safe transfer of predatory mites and other beneficial insects into a liquid phase using a novel liquid formulation. This formulation keeps mites (as well as eggs, pupae, and nematodes) suspended in the tank, preventing them from settling. Furthermore, the patented nozzle precisely, gently, and effectively sprays the liquid predatory mite formulation onto plants. It offers an effective, uniform, and powerful application method for predatory mites, saving gardeners time and money while conserving resources. Further information is available at expoSE in Hall 2, Booth I20. www.biolineagrosciences.com

Photos of Sprayvent (Image credit: Bioline Agrosciences):
https://www.expo-se.de/wp-content/uploads/2025/09/Sprayvent-blackberry-0.jpg
https://www.expo-se.de/wp-content/uploads/2025/09/Sprayvent-blackberry-1.jpg

Voltiris from Epalinges (Switzerland):
Solar modules with solar filter technology for larger fruits and higher yields
Voltiris, in collaboration with 3M, has developed modules that use a special filter which allows the light necessary for strawberry growth to pass through while simultaneously converting unwanted heat into renewable energy. This means plants that are up to 5°C cooler and larger strawberries – and at the same time, renewable energy is generated directly in the greenhouse.
Preliminary trial results show promising effects: the largest berries are up to 22% larger, total yields increase slightly, and fruit drop is reduced by about half. Leaf temperatures were measured to be up to 5°C lower, which led to larger fruit. Further information is available at expoSE in Hall 2, Booth K12. https://voltiris.com

Photos of the solar modules with solar filter technology (Image credit: Voltiris):
https://www.expo-se.de/wp-content/uploads/2025/09/Voltiris.png
https://www.expo-se.de/wp-content/uploads/2025/09/Voltiris.jpg

The winners of the expoDirekt innovation awards:

FrachtPilot from Münster in cooperation with FlexFleet Solutions:
Digital control center for harvest and sales stands
FrachtPilot presents a fully digital control center for direct marketers: Harvest and working time recording, decentralized warehouse management, allocation to sales stands, route planning, and seamless batch tracking are all integrated. The new sales stand management system provides accurate, real-time inventory and sales figures, calculates replenishment recommendations (including route reference), and offers analyses of sales, product performance, and loss risks. A live dashboard highlights bottlenecks and top sellers and prioritizes replenishments – ideal for seasonal peaks and decentralized teams (farm shops, market stalls, and strawberry/asparagus stands). The solution is cloud-based, ready to use immediately, and integrated into the FrachtPilot suite. Further information is available at expoDirekt in Hall 1, Booth B11, and test access is available via [link/website/etc.]. www.frachtpilot.de/verkaufsstand-verwaltung

NonStop Shop from Meppen:
Calibrated scale in the vending machine for gram-accurate billing
NonStop Shop's calibrated scale weighs the contents of each of its 430 product trays immediately before dispensing. This means that loose goods like strawberries, asparagus, or meat don't need to be weighed manually beforehand. Furthermore, even chilled products experience evaporation losses, which can be significant, especially with berries and asparagus. For example, to give a customer 500 grams of strawberries, an additional 8-12 grams must be factored in. The scale eliminates these losses. Customers and operators are billed to the gram. Further information is available at expoDirekt in Hall 1, Booth D20. www.nonstop-shop.de

Photos of the vending machine (Image credit: NonStop Shop):

https://www.expo-se.de/wp-content/uploads/2025/09/NonStop-Shop_Produktschal_Auswahl.jpg
https://www.expo-se.de/wp-content/uploads/2025/09/NonStop-Shop_Produktschal_Erdbeeren.jpg

The expert jury

An independent panel of experts reviewed the submissions and made the announcement. The panel members were Steffen Finder, berry fruit advisor at the North Rhine-Westphalia Chamber of Agriculture, Straelen/Cologne-Auweiler Horticultural Research Centre; Ralf Große Dankbar, asparagus advisor at the North Rhine-Westphalia Chamber of Agriculture; Ute Heimann, editor-in-chief of the trade journal HOFdirekt; Isabelle Kokula, asparagus cultivation advisor for the Karlsruhe District Office; and Thomas Kühlwetter, editor-in-chief of the trade journal Spargel & Erdbeer Profi (Asparagus & Strawberry Professional).

Arrival, tickets and opening hours

The Karlsruhe Trade Fair Center is easily accessible by plane, car, and train. A free shuttle bus (Messe-Express) runs between Karlsruhe Central Station (forecourt) and the Karlsruhe Trade Fair Center. Departure times can be found here.

A regular day ticket costs €16, a season ticket €30. The price includes the trade fair catalog and the supporting program (Asparagus Day, Berry Technology Forum, Stone Fruit Forum, Direct Marketers Forum). Tickets are available online in advance. Click here to go to the ticket shop: https://www.messe-ticket.de/KMK_SHOP/expoSE-expoDirekt

The trade fair duo will be open on Wednesday, November 19, 2025, from 9 a.m. to 18 p.m. and on Thursday, November 20, 2025, from 9 a.m. to 17 p.m. Further information is available at www.expo-se.de.

The Association of South German Asparagus and Strawberry Growers. V. (VSSE)

The Association of South German Asparagus and Strawberry Growers (VSSE) is Germany's largest association for asparagus and strawberry growers, with around 630 members. Since 1996, it has organized expoSE – Europe's leading trade fair for asparagus and berry production – and since 2011, it has also organized expoDirekt, Germany's largest agricultural direct marketing trade fair.
For more information visit www.vsse.de

Contacts:
Association of South German Asparagus and Strawberry Growers
Werner-von-Siemens-Str. 2-6 / Building 5161
76646 Bruchsal
Simon Schumacher, Managing Director / Board Spokesman
Tel .: + 49 (0) 7251 3032080
schumacher@vsse.de

Isabelle Bohnert
Consultant for press and public relations
Tel .: + 49 (0) 7251 3032184
bohnert@vsse.de

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Trade fair duo for asparagus and berry production: expoSE & expoDirekt | November 19–20, 2025 | Karlsruhe Trade Fair Center

Autonomous helpers offer support in dealing with cost pressures, quality requirements, and staff shortages.

Bruchsal, November 12, 2025. The expoSE & expoDirekt trade fair duo, taking place from November 19th to 20th, 2025 at the Karlsruhe Trade Fair Center, is expected to attract 424 exhibitors from 16 countries. Spanning approximately 25.000 square meters, the 29th expoSE – Europe's leading trade fair for asparagus and berry production – and the 14th expoDirekt – Germany's largest trade fair for direct agricultural marketing – will present numerous innovations and established products. The offerings cover the entire production chain for asparagus and berries, from cultivation to marketing. Products for open-field vegetable and stone fruit cultivation will also be featured. Expert presentations at the Asparagus Day, the Berry Technology Forum, the Stone Fruit Forum, and the Direct Marketers Forum round out the comprehensive program and are included in the trade fair ticket. The trade fairs are organized by the Association of Southern German Asparagus and Strawberry Growers (VSSE).

“I am very impressed by the numerous innovations and product optimizations that our exhibitors will be showcasing at expoSE & expoDirekt. The companies have intensively addressed the challenges facing the industry and developed technical solutions for cost pressures, staff shortages, and extreme weather conditions. It will be two very interesting days at the trade fair. Even though companies are approaching the further minimum wage increase at the beginning of the year with considerable trepidation, most have nevertheless had a good season and are ready to make the necessary investments. I am very much looking forward to the exhibitors' presentations and the intensive discussions,” explains Simon Schumacher, VSSE board spokesperson and organizer of the trade fair duo.

Innovations for production and direct agricultural marketing

Innovations aimed at reducing production costs are particularly evident in the areas of mechanization, automation, and digitalization. A key theme at expoSE will be robotics in harvesting and processing: application of pesticides and other methods, asparagus harvesting, conveyor belt feeding of asparagus, asparagus preparation, and peeling machines.
Many innovations exist for berry production: intelligent light control in greenhouses via greenhouse films or solar modules with solar filter systems, optical systems for ripeness detection and quality control, sorting machines, as well as innovative packaging and weighing systems.

Furthermore, new machinery and optimizations for soil cultivation and efficient weed control will be presented. Also on display will be new tunnels and tunnel films, innovative technology for berry cultivation in substrate, more efficient application of beneficial insects, and new biological pest control products.
At expoDirekt, you'll find innovative purchasing and payment systems, vending machines for farm shops and direct marketers, as well as farm shop equipment and sustainable packaging. New this year is a digital control center for managing the harvest and sales stands. Among the vending machines, there's now one with an integrated scale for precise gram-level billing.

In addition, attractive supplementary products for the farm shop, such as a range of vinegars and oils, spice mixes, hollandaise sauce, mustard specialties, chutneys, BBQ sauces, fruit spreads and honey specialties, fine sweets and new beverage creations, can be tasted at the fair.

Supporting program: Asparagus Day, Stone Fruit, Berry Technology and Direct Marketers Forum

The 2nd Stone Fruit Forum – Varieties | Trends | Technology – offers expert presentations on the first day of the trade fair, starting at 10:1 AM. These presentations cover topics such as cherry cultivation systems, comparing their advantages and disadvantages, the drape system (with its limitations and possibilities), and frost protection, including an overview of the most interesting current applications. Program and further information can be found at: www.expo-se.de/steinobst-forum

The 36th Asparagus Day, on the first day of the trade fair, offers expert presentations starting at 1 p.m. on the following topics: trial results from a comparison of ten green asparagus varieties in Germany; a comparison of different methods for soil testing in asparagus cultivation; electronic data recording of plant protection measures in 2026; asparagus cultivation in Finland; variety trials with white and green asparagus in Italy; and results from the ring trial on cover crop mixtures in asparagus cultivation (2 years - 17 locations - 3 countries). Program and further information at [website address missing]. www.expo-se.de/spargeltag

The 3rd Berry Technology Forum will take place on the 2nd day of the trade fair from 9:45 am and will cover the following topics: choosing the right growing medium for successful berry production, hydroponic cultivation, the appropriate greenhouse for optimal cultivation, the effect of sunlight on plants as a production factor in polytunnels and greenhouses, AI-controlled drain monitoring, and sustainable energy supply while simultaneously increasing berry size.
Program and further information at: www.expo-se.de/beerentechnik-forum

The trade magazine HOFdirekt, in cooperation with the VSSE eV (German Association of the German Retailers), is hosting the Direct Marketing Forum on both days of the fair at the HOFdirekt booth in Hall 1, F03. This year's focus is on "Innovative and Smart Selling." Practitioners will share how they are using smart solutions to innovate their marketing and the importance of store design in this process. The respective providers will present their concepts in an industry discussion.

Another topic is artificial intelligence. It can relieve companies of a lot of work in sales and marketing.
Program and further information at: www.expo-se.de/direktvermarkter-forum

Arrival, tickets and opening hours

The Karlsruhe Trade Fair Center is easily accessible by plane, car, and train. A free shuttle bus (Messe-Express) runs between Karlsruhe Central Station (forecourt) and the Karlsruhe Trade Fair Center. Departure times can be found here.

A regular day ticket costs €16, a season ticket €30. The price includes the trade fair catalog and the supporting program (Asparagus Day, Berry Technology Forum, Stone Fruit Forum, Direct Marketers Forum). Tickets are available online in advance. Click here to go to the ticket shop: https://www.messe-ticket.de/KMK_SHOP/expoSE-expoDirekt

The trade fair duo will be open on Wednesday, November 19, 2025, from 9 a.m. to 18 p.m. and on Thursday, November 20, 2025, from 9 a.m. to 17 p.m.

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2nd Stone Fruit Forum as part of expoSE on 19 November 2025 at the Karlsruhe Trade Fair Centre

Different cultivation systems and frost protection measures in fruit growing

Bruchsal, October 20, 2025. On the first day of the expoSE 2025 trade fair, the Stone Fruit Forum will offer expert presentations on cherry cultivation systems, comparing their advantages and disadvantages, the Drapeau system with its limitations and possibilities, and frost protection with an overview of the most interesting applications currently available.

For the second time, the Association of South German Asparagus and Strawberry Growers (VSSE) is organizing the Stone Fruit Forum as part of the expoSE trade fair with VSSE board member Dominic Ell, berry and stone fruit producer from Beerenhof Ell in Oberkirch, and co-organizer Herbert Knuppen.

The Stone Fruit Forum will take place on Wednesday, November 19, 2025, from 10:12.30 a.m. to 4:5 p.m. in the Karlsruhe Trade Fair Conference Center, Conference Room XNUMX/XNUMX. The following topics are on the agenda:

Many large cherries from narrow trees – advantages and disadvantages of cultivation systems in comparison

The trend toward large, firm cherries continues unabated. In anticipation of higher prices, various cultivation methods have emerged in recent years. The availability of new variety-rootstock combinations expanded the range of fruit sizes. Tree training plays a key role in maintaining, or perhaps even improving, this level. But which cultivation system has proven successful? "There's no general answer to this question," explains Peter Hilsendegen, stone fruit consultant at the Rural Services Center (DLR) in the Rheinpfalz region. "But we see that, in addition to a sufficient supply of water, nutrients, and warmth during the cell division phase in the first few weeks after flowering, tree training, in particular, can be used by fruit growers as a tool to improve fruit size." However, it should be noted that the yield reliability made possible by the high productivity of the new variety-rootstock combinations also has a downside: high fruit set and weaker growth can easily impair fruit size development. This effect can be further amplified if the same area is used for several successive tree generations, as is increasingly the case in protected cultivation with roofing or netting systems. At the 2nd Stone Fruit Forum in Karlsruhe, Peter Hilsendegen will present his new findings on the various cultivation systems.

Drapeau system in fruit growing proves successful

The Drapeau pruning system for stone fruit is a pruning and cultivation system that has proven successful in Switzerland for years. This cultivation and pruning system is also gaining increasing acceptance among fruit growers in Germany. Along with the advantages, such as better growth distribution due to the sloped vine, less overcrowding, and better picking performance, there are also disadvantages that must be considered. Stone fruit consultant Othmar Eicher from Switzerland shares his many years of experience to better understand and discuss the advantages and disadvantages of the system.

Frost protection measures in fruit growing are essential – new test results

"Frost protection in fruit is becoming increasingly important, as the investment in a system is increasing," explains Alexander Zimmermann of the Bavarian State Research Center for Viticulture and Horticulture (LWG). "Frost protection is an absolute must." In its trials, the LWG has already tested and evaluated numerous devices and measures to mitigate late frost damage in fruit and wine growing. In his presentation, Alexander Zimmermann will provide an overview of the current status of active and passive frost protection measures and present the latest test results.

A general distinction is made between radiation frost and wind frost. Radiation frost usually occurs differently locally and is particularly noticeable in valleys. While the air near the ground is normally warmer than the layers above, this is reversed on cold, frosty nights. Without a protective layer of clouds, the warm air rising from the ground can escape. At the same time, cold air flows from the higher elevations into the valley. This creates an inversion layer, in which temperatures are very cold near the ground and significantly warmer air masses lie a few meters above. In this situation, there is no air exchange by wind because the cold, heavier air masses lie beneath lighter, warm air layers. This leads to the dreaded late frost damage, usually in depressions or areas of accumulation.

Wind frosts, on the other hand, can cause damage to an entire growing region and are in most cases more difficult to prevent. Due to global warming, winters and springs in many regions of Germany and Europe have been milder than the long-term average in recent years. This allows woody plants to sprout and bloom earlier in late winter or spring. However, frosts in April and May continue to occur at regular intervals. The early growth period thus prolongs or even increases the risk of late frost in fruit crops.

Trade fair duo expoSE & expoDirekt 2025

Around 420 exhibitors from 16 countries are expected at the expoSE & expoDirekt trade fair duo from November 19 to 20, 2025, at the Karlsruhe Trade Fair Center. Spanning approximately 25.000 square meters, the 29th expoSE – Europe's leading trade fair for asparagus and berry production – and the 14th expoDirekt – Germany's largest trade fair for direct agricultural marketing – will present numerous innovations and proven products. The offerings cover the entire asparagus and berry production chain, from cultivation to marketing. Products for outdoor vegetable and stone fruit cultivation will also be featured. The trade fairs are organized by the Association of Southern German Asparagus and Strawberry Growers (VSSE).

Arrival, tickets and opening hours

The Karlsruhe Trade Fair is easily accessible by car and train. A free trade fair shuttle (Messe-Express) runs between Karlsruhe Central Station (forecourt) and the Karlsruhe Trade Fair.
A regular day ticket costs €16, a season ticket €30. The price includes the trade fair catalog and the supporting program (Asparagus Day, Berry Technology Forum, Stone Fruit Forum, Direct Marketers Forum). Tickets are available online in advance. Click here to go to the ticket shop: https://www.messe-ticket.de/KMK_SHOP/expoSE-expoDirekt

The trade fair duo will be open on Wednesday, November 19, 2025, from 9 a.m. to 18 p.m. and on Thursday, November 20, 2025, from 9 a.m. to 17 p.m. Further information is available at www.expo-se.de

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As part of expoDirekt – Germany’s largest trade fair for direct agricultural marketing – from 19 to 20 November 2025 at the Karlsruhe Trade Fair Centre

Direct Marketers Forum: Selling innovatively and smartly

Bruchsal, October 16, 2025. The Direct Marketing Forum focuses on forward-looking ideas and concepts for farm shop operators and direct marketers. On November 19 and 20, practitioners will share how they are using smart solutions to innovate their marketing and the importance of store design in this process. The respective providers will present their concepts in an industry discussion. Another topic is artificial intelligence. It can relieve businesses of a lot of work in sales and marketing. HOFdirekt will provide information about the digital connection to customers.

For the second time, HOFdirekt and the Association of Southern German Asparagus and Strawberry Growers (VSSE) are jointly hosting the Direct Marketing Forum at the HOFdirekt booth in Hall 1, Stand F03. In addition to comprehensive information, cool ice cream from EisBerger will be available for refreshment.

The detailed program:

Topic: “Future of direct marketing: Full potential thanks to innovative technology”

Wednesday November 19st

10.30am to 11.30pm
The self-service farm shop at Hof Uhlit in Hameln-Wehrbergen has been open since July 2024. Rauno Uhlit offers around 500 products from his own farm and those of his colleagues seven days a week. Payment is conveniently accepted with or without cash at the PerfectMoney payment machine.

11.30am to 12.30pm
The Zehmerhof in Pliening near Munich has replaced its vending machines with a modern sales container equipped with the SmartStore 24 system. Ludwig Zehmer is particularly pleased with the significantly broader product range compared to vending machines and the ease of use.

13.30am to 14.30pm
Paula Altner and Jakob Schon from Sulz-Holzhausen in the Rottweil district keep dairy cows, including Texas Longhorns, and market their meat and other regional products through two self-service stores. Direct marketing via the Lokbest self-service system is the perfect solution for them, especially during the start-up phase.

14.30am to 15.30pm
Farm shop reloaded – For over 20 years, Dagmar and Siegbert Ochsenschläger have stood for first-class direct marketing and the courage to constantly evolve. Most recently, the Hessian farm shop was equipped with the help of Petzinger Planung-Beraten-gestalten and converted into a modern self-service store using the AckerPay system.

Thursday November 20, 2025

11.00am to 12.00pm
More products, a more pleasant shopping atmosphere and sophisticated building automation – this is what Stefan Mohme from Porta Westfalica in North Rhine-Westphalia appreciates about his KOBL self-service concept.

14.00 p.m. to 14:30 p.m
Artificial intelligence helps in sales, marketing, customer service, and farm catering. It can even assist with event planning. HOFdirekt Digital Editor Kristin Rotherm knows where AI can be useful.

14.30am to 15.00pm
Peter Telgmann of Eis Berger is already using artificial intelligence in marketing and uses it to manage logistics, for example, to ensure that the creamy ice cream always reaches its customers in the best possible quality.
Information about the trade fair duo expoSE & expoDirekt 2025

Around 420 exhibitors from 16 countries are expected at the expoSE & expoDirekt trade fair duo from November 19 to 20, 2025, at the Karlsruhe Trade Fair Center. Spanning approximately 25.000 square meters, the 29th expoSE – Europe's leading trade fair for asparagus and berry production – and the 14th expoDirekt – Germany's largest trade fair for direct agricultural marketing – will present numerous innovations and proven products. The offerings cover the entire asparagus and berry production chain, from cultivation to marketing. Products for outdoor vegetable and stone fruit cultivation will also be featured. The trade fairs are organized by the Association of Southern German Asparagus and Strawberry Growers (VSSE).

The Karlsruhe Trade Fair Center is easily accessible by car and train. A free shuttle (Messe Express) runs between Karlsruhe Central Station (forecourt) and the Karlsruhe Trade Fair Center. Further information on how to get there and the departure times of the Messe Express can be found here: https://www.expo-se.de/anreise-uebernachtung/
A regular day ticket costs €16, a season ticket €30. The price includes the trade fair catalog and the supporting program (Asparagus Day, Berry Technology Forum, Stone Fruit Forum, Direct Marketers Forum). Tickets are available online in advance. Click here to go to the ticket shop: https://www.messe-ticket.de/KMK_SHOP/expoSE-expoDirekt
The trade fair duo will be open on Wednesday, November 19, 2025, from 9 a.m. to 18 p.m. and on Thursday, November 20, 2025, from 9 a.m. to 17 p.m.

For more information visit www.expo-se.de

Images from last year’s Direct Marketers Forum can be found here:
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Please provide the following photo credits: VSSE eV / Jürgen Rösner

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Trade fair duo for asparagus and berry production: expoSE & expoDirekt | November 19–20, 2025 | Karlsruhe Trade Fair Center

Numerous innovations provide answers to cost pressure, quality demands and staff shortages

Bruchsal, October 9, 2025. Around 420 exhibitors from 16 countries are expected at the expoSE & expoDirekt trade fair duo from November 19 to 20, 2025, at the Karlsruhe Trade Fair Center. Spanning approximately 25.000 square meters, the 29th expoSE – Europe's leading trade fair for asparagus and berry production – and the 14th expoDirekt – Germany's largest trade fair for direct agricultural marketing – will present numerous innovations and proven products. The offerings cover the entire asparagus and berry production chain, from cultivation to marketing. Products for outdoor vegetable and stone fruit cultivation will also be featured. The trade fairs are organized by the Association of Southern German Asparagus and Strawberry Growers (VSSE).

New products at expoSE 2025 – a selection:

Selvatici from San Lazzaro di Savena (Italy) – Hall 1, Stand: E26
Spading machine with twice the working depth or twice the speed

Selvatici, exhibiting at expoSE for the first time, is introducing a new solution for the German market that is already established in Italy: the Bivanga, an evolution of the traditional spading machine. Equipped with a double row of spades, the machine allows for up to twice the working depth of a conventional spading machine, or to maintain the same depth while working at twice the forward speed. This ensures thorough mixing of the soil along the entire root profile in a single pass. According to the manufacturer, it is particularly suitable for high-value crops such as strawberries, asparagus, vegetables, and greenhouse cultivation, as well as for farmers practicing organic and regenerative agriculture. www.selvatici.com

Kollitsch from Leipzig – Hall 2, Stand: M09
Rear soil loosener for deep, gentle soil loosening in sensitive crops

Kollitsch, exhibiting at expoSE for the first time, is introducing the rear-mounted soil loosener (HBL), a subsoiler that gently and deeply breaks up compacted soil. The new asparagus attachment, including two tine pockets with direct disc coulter adjustment, allows work even between asparagus beds without damaging the crop. All heavily stressed components are made of HARDOX 450 steel for high robustness and comparatively low weight. Working widths range from 1,5 m to 6 m, depending on the model (HBL 750 to HBL 6000), and the tine spacing is 75 cm throughout. The machines are equipped with pre-welded pipes for optional injection systems to introduce ferments and composts into the soil.
It can also be used in orchards, vineyards and on narrow areas (with smaller models such as the HBL 750) and in combination with attachments (e.g. rotary harrows, injection systems) for simultaneous nutrient introduction and activation of soil life. www.kollitsch-gmbh.com

ALM – Adelhelm Landtechnik Maschinenbau from Nordheim – Hall 1, Stand: B20
New vegetable hoe with the continuously adjustable tine head

With the continuously adjustable tine head, Adelhelm Landtechnik Maschinenbau claims to present a practical and highly flexible solution for professional vegetable cultivation. The system enables continuous adjustment of the hoeing width and covers row spacings from approximately 20 to 100 cm. Depending on the configuration, adjustment of up to 20 cm is possible, quickly and without time-consuming retooling.
The machine can be equipped with a customizable number of hoeing shares or optional discs and is mechanically, hydraulically, or electrically adjustable. This allows it to adapt optimally to different farm sizes and crops. The tine head significantly reduces setup times, increases efficiency in practical use, and enables vegetable growers to respond flexibly to changing crops and row spacing. www.alm-maschinenbau.de

Metasa from Gladbeck – Hall 2, Stand: K22
Dam hoe for precise hoeing up to the dam flank

Metasa is presenting the ProfiStar ridge hoe type 1459.10 as a prototype. It uses feeler wheels to move along the ridge flank and shifts the hoeing elements using a parallelogram without any hoeing share touching the film. This enables precise hoeing right up to the ridge flank without damaging the film and without GPS. The parallelogram guides the hoe horizontally and vertically. From a depth of 1 cm, the height is continuously adjustable, as is the width of the hoeing tools. The ridge hoe, which can also be used across multiple rows, allows for subsequent weed removal. www.metasa.de

CB Agri from Molinella (Italy) – Hall 1, Stand: E27
Machines for growing strawberry seedlings

CB Agri Srl is participating in expoSE for the first time, bringing with it over 50 years of experience and innovation. Founded in the 1970s, the company began as a workshop for the maintenance of agricultural and geological machinery. Under new management since 2008, CB Agri has specialized in the development and manufacture of technologies for the agricultural and construction sectors. Today, CB Agri is a key player in the regional nursery industry and continuously invests in the development of new machinery. At expoSE, the company will present, among other things, its machines for the production of strawberry seedlings. www.cbagri.com

4Disc from Dortmund – Hall 2, Stand: M12
New dam cutter with innovative topsoil dam system

With the "Titan" ridge cutter and its patented topsoil ridge system, 4Disc, in cooperation with Thees Dammtec, presents a novel, holistic cultivation method for strawberry cultivation in individual ridges. The method combines three core components: a specially developed topsoil cutter that creates a stable, roof-shaped ridge structure, film covering (white/green, perforated, reusable for up to seven years), and a system with Mypex between the rows that operates entirely without herbicides. According to the manufacturer, this combination creates the basis for healthy plant development, high yields, and maximum profitability in strawberry cultivation – both in the open field and in protected tunnel cultivation.
In open-field strawberry cultivation, the system ensures stable ridges even during heavy rainfall, thus reducing the risk of erosion and soil compaction. According to the manufacturer, it offers excellent climate control for tunnel cultivation through the choice of film color and material, thus reducing frost and heat damage. The system replaces herbicides, reduces water consumption, and enables long-term resource conservation through the reusability of the materials. www.4disc.de

Harlander Landtechnik from Aresing – Hall 1, Stand: E20
Special three-stage rotor for asparagus bed cutter

Asparagus bed cultivators equipped with three-stage rotors can be used in a variety of soil types. Bed cultivators are possible in all common soil types. A three-stage rotor enables even cultivation while reducing effort. The finer cultivation loosens the soil better and remains less compacted.
Because the rotor distributes the work across multiple stages, the load on each individual cutter is reduced. This leads to less wear and tear and increases the service life of the cutter. Gradually cultivating the soil reduces the thickness of the removed material. This results in more even material removal and creates an asparagus bed with a loose, crumbly core. The more efficient operation of the three-stage rotor reduces energy consumption and contributes to lower operating costs. www.harlander-landtechnik.de

HMF Hermeler Maschinenbau from Sassenberg-Füchtorf – Hall 2, Stand: K11
Cabbage cutter with innovative developments

To combat asparagus fly and fungal infestation, the asparagus leaves are removed from the ridges in the fall. The newly developed BÜFFEL leaf cutter was already presented to interested trade fair visitors at expoSE 2024. This year, however, it features the following improvements:
1. Front or rear attachment is possible thanks to the integration of two three-point frames. This makes the application and combination options flexible, even with other tillage machines to minimize work steps.
2. Hydraulic drive of the blade discs with variable direction of rotation, so that possible blockages from plant residues can be easily removed by changing the direction of rotation.
3. A wedge, positioned centrally between the two hydraulically operated cutting discs, distributes the asparagus tops and soil material to the sides of the ridge. This wedge-shaped distribution body is adjustable in both height and inclination to ensure optimal alignment with the ridge. It prevents the tops or other soil material from accumulating on the ridge and facilitates the collection of the tops.
www.hmf-hermeler.de

HMF Hermeler Maschinenbau from Sassenberg-Füchtorf – Hall 2, Stand: K11
New disc plough for raising and lowering dams

Hermeler Maschinenbau is launching the Disc Plough 4 at expoSE. It features two extremely stable square support tubes and can be mounted front- or rear-mounted. The front square tube is equipped with two smooth and two serrated discs of various sizes, each of which is continuously height-adjustable and rotatable and can be adjusted to the desired position using a sliding piece on the tube. The rear square tube is equipped with a wedge-shaped spreading body, which is continuously adjustable in height and angle and can be adjusted to the desired position using a sliding piece on the tube. The wedge destroys the ridge, and the discs then distribute the soil. The disc plough also features two continuously height-adjustable support wheels for depth adjustment.
The disc plough has a wide range of uses: for damming after harvest, pre-damming, removing soil and plant residues from the dam, creating winter dams and for mechanical weed control. www.hmf-hermeler.de

EXA Computing from Hamm – Hall 1, Stand: F21
Hardware and software solution for billing machine usage

Smart farming specialist EXA Computing, exhibiting at expoSE for the first time, offers a hardware and software solution for specialty crops that simplifies the billing of machine usage across all manufacturers. The exatrek T3 telemetry module automatically records tractor and machine data.
According to the manufacturer, the time spent on individual fields or in the row is recorded to the second, enabling precise cost allocation. According to the manufacturer, automatic implement recognition ensures error-free documentation, even with high workloads. A new feature is the digital documentation of the resources used, which significantly simplifies operational processes, especially in crop protection measures, and increases legal compliance.
The progress of individual tasks can be tracked using the new "exatrek go" mobile app or the web app. The recorded data is evaluated on a farm- and field-specific basis. The allocation of operating resources, machinery, driver, and diesel costs by time or area is easily possible. Even setup, downtime, and travel costs are shown proportionally and can thus be billed to customers or business units. After the task is completed, the process information can be transferred to connected field records. www.exatrek.de

fruitweb from Jork – Hall 2, Stand: I21
AI-supported temperature forecast in the asparagus bed

fruitweb GmbH, exhibiting at expoSE for the first time, has been offering forecast models for diseases and pests in horticulture since 2008. The company also manufactures its own weather stations, frost warning devices, asparagus thermometers, and measurement technology for polytunnels and greenhouses. AI methods are increasingly being used to process weather data. With its AI-supported temperature forecast, fruitweb GmbH is taking a decisive step further: for the first time, asparagus growers have the opportunity to read the temperature trend several days in advance directly in the app – precisely, location-specifically, and continuously updated. To the company's current knowledge, no other provider offers comparable functionality. www.fruitweb.info

PGH-BAU from Edewecht/Jeddeloh II – Hall 1, Stand: A34
Mobile on-site bending of film tunnels

PGH-BAU is presenting itself for the first time at ExpoSE as a partner for modern protected cultivation. With innovative concepts such as mobile on-site bending of polytunnels, the company claims to be setting standards in efficiency, quality, and flexibility, all 100% made in Germany. The company promises a comprehensive spare parts service that also reliably covers third-party systems, and offers practical and solution-oriented support for special solutions, quick repairs, and tailor-made extensions. www.pgh-bau.de

Progress Tunnels from Bralin (Poland) – Hall 2, Stand: M11
Tunnel made of oval tubes for high load-bearing capacity and long-term stability

For 25 years, Progress Engineering, exhibiting at expoSE for the first time, has been a manufacturer of polytunnels for leading OEM partners. In 2024, the company launched its own brand—ProgressTunnels—combining decades of experience in direct sales to growers. With 220 employees and fully in-house production, Progress guarantees longevity, flexibility, and continuous innovation.
In Karlsruhe, ProgressTunnels will present its latest development: tunnels made of oval 90x50 mm tubes that offer high load-bearing capacity and long-term stability. The product range includes single-bay and multi-bay tunnels. The manufacturer plans to introduce double-bay tunnels in 2026. www.progresstunnels.de

FVG Folien Vertriebs GmbH from Dernbach – Hall 1, Stand: E18
Intelligent light control with greenhouse films

FVG Folien Vertriebs GmbH presents CHAMELEON® film, an innovation for professional greenhouse construction. The film is based on 8-layer technology. It dynamically adapts to weather conditions, changing its light transmission from clear to diffuse depending on humidity. In humid weather, such as in the early morning hours when condensation forms or on cloudy, wet days, the film remains clear. This allows maximum direct light to penetrate the greenhouse unhindered. When the film dries in sunshine or during heat waves, the surface becomes diffuse. The incoming light is scattered, reducing direct radiation and creating a more uniform climate inside. This protects the plants from overheating, promoting healthier growth and more efficient use of solar energy. www.fvg-folien.de

Looije Agro Technics from Made (Netherlands) – Hall 1, Stand: F18
Horticultural specialist for greenhouse systems

Looije Agro Technics is an independent, specialized consulting firm in the horticulture industry. Its core business includes feasibility studies and cost forecasts, greenhouse facility planning and purchasing advice, as well as consulting and administration of all relevant laws and regulations, construction management and supervision, horticultural land development, and the energy sector. Looije Agro Technics' strength lies in the combination of the extensive experience of horticulture specialists with a legal, energy, economic, and architectural background. www.lat.nl

Bogaerts Greenhouse Logistics from Hoogstraten (Belgium) – Hall 1, Stand: C01
Autonomous driving for greenhouse applications

With the Bull-Qii D930, Bogaerts, a first-time exhibitor at expoSE, brings its extensive experience in autonomous driving to greenhouses and cultivation systems without heating pipes. Thanks to the combination of advanced navigation technologies and Bogaerts' innovative platform, it is now possible to make proven autonomous applications—such as UV treatment against powdery mildew—available to a much wider range of growers.
The Bull-Qii D930 was specifically developed for flexible, autonomous open-field cultivation. It navigates completely independently under the crop troughs using image processing technology and various sensors. According to the manufacturer, what sets the Bull-Qii D930 apart is its versatility. The platform was developed for various applications and can be easily adapted to the farmer's specific needs: crop protection, monitoring, or other autonomous tasks. Furthermore, according to Bogaerts, the powerful drive, large wheels, high ground clearance, low center of gravity, and limited overall weight guarantee optimal performance and reliable operation. www.bogaertsgl.com

Ant Robotics from Stelle – Hall 2, Stand: L08
Autonomous tunnel sprayer for professional use

Ant Robotics presents a new prototype: The VALERA Cube is a fully autonomous spraying solution for protected cultivation and was specifically developed for use in racks. It can treat three to seven rows simultaneously and features two large tanks, allowing for extended operating times. Supported by solar technology, it achieves a long range and, thanks to mission planning, operates completely independently across the entire site. In tunnels, the VALERA Cube operates precisely and sensor-based—even fully autonomously at night. It reliably detects obstacles and automatically stops or avoids them.
The VALERA Cube is accessible at any time via an app, and its progress is continuously recorded. The system detects when a tank is empty and continues its mission at exactly the same location after refilling. Additionally, GPS data and information on the spraying agents used are available in machine-readable format. Thus, the VALERA Cube already meets the requirements for digital documentation of crop protection measures, which will become mandatory from 2026. www.antrobotics.de

Metazet from Wateringen (Netherlands) – Hall 1, Stand: F15
Plastic surface for cultivation gutters for longer use of the cultivation systems

Metazet introduces a new plastic surface for cultivation gutters: Second Skin can be easily retrofitted into existing, damaged, or deteriorated cultivation gutters. With its introduction in strawberry cultivation, it offers a new solution for extending gutter use without having to replace the entire system. The product fits all gutters and can be quickly installed without any system modifications. The smooth surface facilitates cleaning and maintenance, ensuring healthier plants. Maintaining existing systems can save costs and result in less labor and downtime, as well as less waste than replacing the entire system. www.metazet.com

Bürger Kalkhandel from Kleines Wiesental – Hall 1, Stand: D29
Innovation for composting, soil fertility and water storage

Bürger Kalkhandel presents a product innovation for practical use in fruit, wine, strawberry, and asparagus cultivation. With biofiMUM® 80 plus, the company offers a highly reactive, finely ground natural lime (<0,045 mm, neutralization value: 45%, reactivity: 95%) combined with bentonite clay minerals for pH regulation, nutrient buffering, and water retention. biofiMUM® 80 plus transforms organic waste into high-quality compost, reduces odors, accelerates decomposition, and improves storage life. At the same time, the clay minerals contribute to moisture buffering. The product is certified organic (according to EU Regulation 2018/848) and conveniently packaged in a handy 20 kg bag. www.Fruchtkalk.de

Lhoist Germany Rheinkalk from Wülfrath – Hall 1, Stand: E25
Lime, gypsum & minerals for sustainable crop production

Lhoist, a family-run and globally leading lime producer with over 125 years of experience, will be exhibiting at expoSE for the first time. Its portfolio extends far beyond traditional fertilizer lime: The company offers specialty products such as burnt and converter lime, sprayable finely ground products, and a comprehensive range of natural gypsum, biochar, pumice, and primary rock flours. www.lhoist.com

Den Ouden GrowSolutions from Schijndel (Netherlands) – Hall 2, Stand: H20
Wide range of soil improvers

Den Ouden GrowSolutions, exhibiting at expoSE for the first time, embraces the principle that healthy soil is the foundation for resilient plants and future-proof cultivation. The company focuses on naturally strengthening both soil and plants, reducing reliance on chemicals while ensuring sustainable yields. GrowSolutions has further developed this approach into a wide range of soil improvers, organic fertilizers, and biostimulants divided into five categories: soil health, root zone optimization, nutrients, efficient uptake, and plant resilience. These categories are aligned with the plant's natural growth phases and support the interaction between plant and soil at each stage.
At expoSE, the company will present, among other things, NutriFul, a circular biostimulant developed jointly with the Dutch drinking water company Vitens. It binds nutrients, improves absorption, and strengthens plant growth. www.denoudengrowsolutions.com

Lebosol® from Elmstein (Palatinate) – Hall 2, Stand: M06
Innovative foliar fertilizers with highly concentrated nutrient supply for crops

With over 30 years of experience in plant nutrition, Lebosol® Dünger GmbH is a company with strong consulting and research expertise. Its latest development is a copper-free premium formulation called Lebosol®-VITAMaxS GOLD SC. The product is a balanced combination of the nutrients sulfur, manganese, zinc, boron, and calcium. Its use specifically strengthens plant vitality and resistance to environmental stress, stabilizing yields under a wide range of conditions. www.lebosol.de

Gramoflor from Vechta – Hall 1, Stand: G24
Blueberry substrate with coco chips

Since the 2025 season, Gramoflor has been using the renewable raw material Coco Chips, made from shredded coconut shells, as a peat substitute. They offer a coarse-grained structure, and their naturally occurring fiber content promotes the substrate's air capacity, which is essential for healthy root development, among other things. Thanks to the water retention inherent in the coarse pieces, Coco Chips support consistent moisture retention.
All of these positive properties of coco chips are incorporated into the "Top-Blueberry" blueberry substrate. It is a universally applicable, highly peat-reduced container substrate. "Top-Blueberry" has increased substrate moisture and is adjusted to the required pH level. The berry substrate contains 65% peat substitute raw materials, including coco chips, LIGNOFIBRE®, and perlite. According to the manufacturer, the combination of these alternative raw materials, peat, mineral fertilizer, and gramoMICRO-DEPOT provides optimal conditions for blueberry cultivation. www.gramoflor.de

Katz Biotech from Baruth (Mark) – Hall 2, Stand: N05
Effective use of beneficial insects against fear flies

According to the manufacturer, Tricho-Pachy-Mix from Katz Biotech is a highly effective, natural solution for the biological control of fruit flies (Drosophila spp.) in berry cultivation. The product combines two specialized pupal parasitoids: Trichopria drosophilae and Pachycrepoideus vindemiae, which together suppress the population of Drosophila melanogaster and related fruit fly species.
Trichopria drosophilae is an endoparasitoid originally from East Asia that is now established in Europe and has proven particularly effective against Drosophila suzukii and other Drosophila species. Females parasitize fly pupae in the fruiting body and on the soil. Pachycrepoideus vindemiae is a globally distributed ectoparasitoid that remains active even at cooler temperatures and complements Trichopria drosophilae by parasitizing pupae in other microhabitats, thus ensuring high overall parasitization rates. Through these complementary behaviors, both pupae in the fruit and on the soil are targeted, with consistently high parasitization rates of up to 87,5% in experiments. www.katzbiotech.de

Koppert Germany from Straelen – Hall 1, Stand: D14
Sustainable innovations through the use of beneficial organisms

With Mycotal, Koppert offers a new biological pesticide against whitefly in strawberry crops. It contains spores of the entomopathogenic fungus Acanthmyces muscarius strain Ve6 and also has a secondary effect against thrips and aphids. The fungal spores germinate on the pest, which is overgrown by the fungus and dies within 7-10 days.
According to the manufacturer, the sophisticated Spidex Vital Go cultivation system is highly effective in combating spider mite hotspots at the earliest stage. The product allows the predatory mite Phytoseiulus persimilis to multiply in the cultivation bag, which ensures a consistent release over a period of approximately two weeks. The box contains 250 sachets, each containing 100 predatory mites.
Amblydromalus limonicus is a generalist predatory mite that is highly effective against whiteflies and thrips, even at temperatures as low as 13°C. Limonica is produced exclusively by Koppert and is particularly suitable for berry cultivation at the beginning of cultivation in tunnels. www.koppertbio.com

Biobest Germany from Kissing – Hall 2, Stand: H21
Ergonomic handheld device for precise and gentle application of beneficial organisms

Biobest presents a portable handheld device for applying beneficial insects, the Entomatic Handheld, which stands out for its improved ergonomics and work quality. According to the manufacturer, not only is the application accuracy in row and area crops impressive, but also its ergonomic design, as the device was developed for fatigue-free use in a wide variety of crops.
The application height can be adjusted in the same way as the application band can be narrowed with the help of the "proboscis." Even very small application rates, such as 5 Phytoseiulus per linear meter, can be distributed evenly. According to the manufacturer, the system is also very gentle on the spreading material, allowing not only predatory mites but also other beneficial insects to be applied in a single application. www.biobest.com

Bioline AgroSciences from Essex - Little Clacton (UK) – Hall 2, Stand: I20
New precision sprayer for beneficial insect application without scattering and trickling losses

Bioline Agrosciences launched its new precision predatory mite sprayer, Sprayvent, in 2025. According to the manufacturer, it is the world's first system specifically developed for the precise and effective spraying of predatory mites such as Phytoseiulus persimilis in a liquid phase. The sprayer combines the patented process of safely transferring predatory mites and other beneficial organisms into a liquid phase using a novel liquid formulation that keeps mites (as well as eggs, pupae, and nematodes) suspended in the tank without allowing them to settle in the liquid. Furthermore, the liquid predatory mite formulation is sprayed precisely, gently, and effectively into crops using the patented nozzle. It offers an effective, uniform, and powerful application of predatory mites, saving gardeners time and money and conserving resources. www.biolineagrosciences.com

Ecorobotix from Yverdon-les-Bains (Switzerland) – Hall 1, Stand: C15
Precision sprayer with 95% pesticide reduction

ARA from Ecorobotix, a first-time exhibitor at expoSE, is a precision sprayer designed to revolutionize crop treatment by combining artificial intelligence, high-precision targeting, and year-round versatility. With its Plant-by-Plant™ AI technology, the sprayer detects and treats individual plants or weeds with extreme accuracy, reducing the use of pesticides by up to 95%. This targeted approach minimizes phytotoxicity, enhances biodiversity, and reduces chemical drift by 95%, as certified by the Julius Kühn Institute (JKI). The sprayer operates efficiently day and night—even in windy conditions—and, according to the manufacturer, can treat up to 96 hectares in 24 hours.
ARA has a working width of 6 meters, travels at speeds of up to 7,2 km/h, and covers up to 4 hectares per hour, making it a practical solution for large-scale agriculture. Its front-mounted dual tank (600 l water + 300 l product) allows for in-field refilling, while its 156 high-precision nozzles, spaced just 4 cm apart, ensure detailed control for a wide range of crops and application types—from selective herbicides to insecticides, fungicides, and fertilizers. www.ecorobotix.com

Pellenc from Kappelrodeck – Hall 1, Stand: A24
Cordless pruning shears and cordless tying device with plug-in battery

Pellenc presents the C3X cordless pruning shears and the new F3X cordless tying machine, both powered by the new 30,2 Wh ALPHA plug-in battery. According to the manufacturer, optimized weight distribution, ease of use, and low weight are key aspects for fatigue-free work. To prevent cuts, the C3X cordless pruning shears are equipped with the patented Activ'Security safety system. This system utilizes natural human conduction at three points on the tool.
The F3X-V25 and F3X-H35 tying machines can produce up to 13.000 ties on a single battery charge. They weigh just 845 g (850 g for the F3X-H35), making them even faster and more manageable than the well-known FIXION 2 battery-powered tying machine. The narrow tying head and the 30% stronger tape feed compared to the FIXION 2 enable a fast workflow. The F3X-H35 tying machine, with its horizontal opening of up to 35 mm, is ideal for thick shoots, cross-tying, young vines, irrigation systems, and espalier training. www.pellenc.com

Bagioni from Forli (Italy) – Hall 1, Stand: D23
Machine to facilitate the harvest of green and white asparagus

Bagioni is presenting a trade fair premiere of an electric-powered asparagus harvester suitable for both white and green asparagus, equipped with lithium batteries and a solar panel. The machine features adjustable track width and ground clearance, making it suitable for all asparagus cultivation systems available worldwide. It also has a function for lifting the plastic film for green or white asparagus rows. The engine and control system are cooled for tropical climates and feature a two-speed transmission (one gear for harvesting, one gear for driving), a cushioned seat with armrests for enhanced ergonomics, and GPS data transmission for localization, recording the daily route, and measuring the harvested asparagus yield. www.asparagus.it

Growtec from Etten-Leur (Netherlands) – Hall 2, Stand: L01
Robust tunnel with a hanging cultivation system and self-ventilating film

Together with Rovero, Growtec is now launching a new soft fruit cultivation concept aimed at increasing yield and fruit quality in a sustainable and efficient way. Growtec specializes in cultivation and irrigation systems, while Rovero specializes in the design and construction of polytunnels. Both areas of expertise have been combined in the development of the now-introduced AirVent fruit cover. According to Growtec, its features include a self-ventilating film and a robust construction that can accommodate four gutters. www.growtec.com

Voltiris from Epalinges (Switzerland) – Hall 2, Stand: K12
Solar modules with solar filter system for larger fruits and higher yields

Voltiris, a first-time exhibitor at expoSE, will showcase its long-awaited solution that addresses one of the biggest challenges facing high-tech strawberry growers today: excessive heat, which leads to smaller berries. By lowering plant temperatures and preserving light, Voltiris' solution significantly increases fruit size and profitability in berry greenhouses.
Developed in collaboration with 3M, the Voltiris modules use a special filter that allows the light needed for strawberry growth to pass through while converting unwanted heat into renewable energy. This results in plants that are up to 5°C cooler and strawberries that are larger – while simultaneously generating renewable energy directly in the greenhouse.
Preliminary trial results show promising effects: The largest berries are up to 22% larger, overall yields increase slightly, and fruit drop is reduced by about half. Leaf temperatures were measured up to 5°C lower, resulting in larger fruit sizes. While these results are still preliminary, the manufacturer says they indicate that Voltiris could be just what the industry needs to overcome heat-related problems in strawberries. https://voltiris.com/

Heuling Maschinenbau from Borgholzhausen – Hall 2, Stand: K11
Suspension system for strawberry transport trolleys

Heuling presents an innovative suspension system for transport trolleys, specially developed for use in polytunnels and precisely tailored to the unique requirements of uneven tunnel floors. The suspension prevents pressure marks and quality losses on the delicate strawberries. The trolleys can be pushed to the end of the tunnel faster and without interruption, saving time. Harvest workers can place the strawberry crates onto the trolley from all sides, ensuring faster and more efficient loading.
This suspension system offers significant added value not only for harvest quality but also for the efficiency of the entire harvesting process. The technology has been successfully tested in various real-world tests and, according to the manufacturer, has proven to be extremely robust and functional. With this innovation, Heuling aims to contribute to the further development of agriculture and help farmers maximize their yields while maintaining the quality and sustainability of their products. www.heuling.de

Optimum Sorting from Hasselt (Belgium) – Hall 1, Stand: A13
Magnus sorting machine for sorting delicate fruits

Magnus is the latest addition to Optimum Sorting's line of high-performance sorting machines, exhibiting at expoSE for the first time. It was specifically designed for the gentle processing of delicate fruits such as blueberries, raspberries, cherries, and cranberries. Combining state-of-the-art laser and camera technology with a gentle conveyor belt system, Magnus enables precise sorting without damaging the fruit. According to the manufacturer, the machine meets the highest standards of speed, accuracy, and product quality – helping producers reduce waste, ensure quality, and increase profitability. www.optimum-sorting.com

TopControl from Terlan (Italy) – Hall 1, Stand: E-23
Innovative solution for packing and weighing berries

With the IPS Small, TopControl, exhibiting at expoSE for the first time, is launching an innovative solution specifically developed for the sensitive requirements of the berry industry. The intelligent combination of automatic weight control, fast and precise weighing stations, labeling, and data networking results in a highly efficient packing line that guarantees consistently high product quality while simultaneously reducing labor requirements.
The manufacturer cites these advantages for producers and packaging centers: 30-60% increase in profit, 40-70% savings in personnel costs, 5-10% reduction in giveaways through precise weighing, cost savings through automated processes, consistent quality in every tray, payback of the investment in 3-6 months through the optimization of processes on the packing line, and traceability through an integrated data system. www.topcontrol.it

ILIP from Valsamoggia (Italy) – Hall 1, Stand: G17
Innovation and sustainability in strawberry packaging

ILIP, a first-time exhibitor at expoSE, is committed to developing packaging for fruit and vegetables that preserves food quality while minimizing environmental impact. One of its innovative developments is the B40 Wave sealed tray, designed to minimize any external impact on berries during transport or at the point of sale. A special curvature at the bottom of the tray reduces the risk of damage to the packaged product without the need for bubble wrap or cellulose inserts. It thus contributes to better product preservation and recyclability, as it is made from R-PET monomaterial and is fully recyclable. www.ilip.it

Neubauer Automation from Welver – Hall 2, Stand: K15
Asparagus laying robot

With the ASPALOAD, Neubauer Automation presents a world first in the automation of asparagus processing. The fully automated loading robot takes over the loading of asparagus spears onto the Espaso sorting machine, a task that was previously performed exclusively manually. The robot removes the spears directly from the field crates and places them precisely on the sorting machine's loading conveyor. Integrated crate handling ensures a smooth process. Full field crates are placed on an infeed roller conveyor and automatically guided under the gripper of the loading robot by a conveyor belt. A camera analyzes the amount of asparagus in the crates and detects the exact gripping height. Empty crates are placed on a roller conveyor for removal. With a capacity of around 24.000 spears per hour, the ASPALOAD impresses with its speed and precision, according to the manufacturer, and sets a new standard in asparagus processing. www.neubauer-automation.de

HMF Hermeler Maschinenbau from Sassenberg-Füchtorf – Hall 2, Stand: K11
Brush cleaning for the automatic asparagus sorting machine

Hermeler Maschinenbau is introducing a brush cleaning system for cleaning the light blue collecting trays on the ATS AUTOSELECT automatic asparagus sorting machine. It consists of two individual, rotating brushes on a pivoting arm and was developed as an accessory for the ATS AUTOSELCT. The cleaner the collecting tray, the more accurate the sorting results: The ATS's digital camera can better capture the individual asparagus spears in a clean collecting tray, and the improved detection also enables optimized evaluation. The brush can be used before or after sorting asparagus or other vegetables with the AUTOSELECT automatic sorting machine. www.hmf-hermeler.de

Optiflux from Houthalen-Helchteren (Belgium) – Hall 1, Stand: F20
AI-driven quality control and flexible and autonomous fruit storage under controlled atmosphere (CA)

Optiflux, a first-time exhibitor at expoSE, is helping the fresh produce industry harness the potential of technology and AI to make fruit quality measurable, predictable, and profitable. With Quality Insights, users can photograph fruit crates or pallets and perform automated checks for size, color, and defects. This eliminates the need for subjective sampling and provides growers and retailers with reliable insights at scale. Sample sizes increase dramatically while reducing the need for manual checks, resulting in higher yields with quality data.
OptiPallet provides growers and retailers with flexible, controlled atmosphere (CA) storage per pallet. Each pallet is sealed in an individual bag and actively monitored and controlled to maintain ideal conditions of low oxygen and high CO2 levels. The automated storage system can autonomously manage hundreds of pallets, allowing growers to space out peak harvests and extend storage by several weeks or even months. With OptiPallet, every pallet can be sold at the right time and at the right price. www.optiflux.world

Dürr Systems from Bietigheim-Bissingen – Hall 1, Stand: E19
Resource-saving cultivation system for the production of lettuce and strawberries

At expoSE, Dürr Systeme EcoY, a first-time exhibitor at expoSE, will introduce an innovative cultivation system for the resource-efficient cultivation of lettuce and strawberries based on Controlled Environment Agriculture (CEA). It uses sunlight as the primary light source and completely eliminates artificial lighting. The plants grow in patented vertical planting tubes that enable high space efficiency and optimal light distribution. A closed water cycle with hybrid hydroponic technology reduces water consumption by up to 95% compared to conventional agriculture. The system is digitally controlled via a platform that precisely regulates all environmental parameters such as temperature, humidity, CO₂, and nutrient supply. EcoY enables year-round cultivation without pesticides – regardless of climate, location, or season – and is suitable for both urban areas and regions with extreme environmental conditions. The modular system is scalable and offers a sustainable solution for the safe, local food production of the future. www.durr.com

OnlyGreens from Ispringen – Hall 1, Stand: B24
Modular vertical indoor farming

OnlyGreens, a first-time exhibitor at expoSE, is developing a modular, automated vertical rack for the professional production of microgreens and young plants – 365 days a year indoors. The system integrates flexible LED lighting, precise irrigation, and a user-friendly touch display that also works offline. Each growing tray has its own dimmable LED, and each level has its own pump – for maximum energy efficiency, flexibility, and reliability. Thanks to its own IP67-protected electronics, the rack is robust and reliable, according to the manufacturer. Microgreens are high-margin and have short growth cycles of an average of 7–14 days. With over 100 possible varieties, OnlyGreens offers farmers, retailers, and restaurateurs a cost-effective, scalable solution. According to OnlyGreens, payback times of less than one year are possible. Everything is modular in design, so you can start with one rack and easily expand. www.onlygreens.de

ROKO Farming (Gebros Engineering GmbH & Co. KG) from Ulm – Hall 1, Stand: G09
Microgreens Container Farm

ROKO Farming launches the Microgreens Container Farm: The "ROKOntainer" represents a state-of-the-art solution for the resource-efficient cultivation of microgreens. By utilizing 4 x 6 levels with a total of 44 m² of cultivation space, the available floor space is utilized efficiently. The cultivation system is based on substrate mats in 40x60 Euronorm boxes, thus combining sustainability, hygiene, and flexibility. Thanks to the modular design, up to 48 boxes can be equipped, allowing for quick adaptation to different varieties and variable production volumes. Lighting control, climate control, supply and exhaust air, and the innovative irrigation system with the Bell Siphon effect are fully automated. This significantly reduces labor requirements while ensuring a consistent supply to the plants.
As a fully integrated plug-and-play system, the container is ready for immediate use, mobile, infinitely scalable, and can be controlled remotely via any Wi-Fi-enabled device. The entire system is designed for a service life of more than ten years. The indoor farming container opens up new possibilities for direct sales farmers to cultivate fresh microgreens efficiently and year-round. www.roko-farming.com

New products at expoDirekt – a selection:

HEPRO from Rheda-Wiedenbrück – Hall 1, Stand: D02
New asparagus peeling machine with side discharge

HEPRO GmbH presents the new "spargel royal" peeling machine for self-service use in farm shops and supermarkets. For the first time, peeled asparagus is dispensed from the side – a faster, more elegant, and more efficient option. According to the manufacturer, the high-quality stainless steel design impresses with its appearance and technology: Only two pairs of blades are sufficient to peel each asparagus 100% perfectly. Cleaning takes less than five minutes. With this innovation, HEPRO brings industrial high-performance technology directly to the retail market, replacing conventional systems and, according to the company, setting new standards in speed, hygiene, and design. www.hepro-gmbh.de

TENRIT Foodtec Maschinenbau from Schloß Holte-Stukenbrock – Hall 2, Stand: K13
Self-service asparagus peeling machine for direct marketing and trade

The TENRIT SCHÄLMASTER MINI features a small footprint of just 0,38 m² while simultaneously peeling 1 kg in 20 seconds. The machine is operated by the end customer, who inserts one stalk at a time into the machine. A total of 12 blades cleanly peel the asparagus and collect it in a collecting tray on the opposite side. The peeling area is visible from three sides. The working height of one meter allows even customers with disabilities to use the machine.
The machine only requires a 230V power connection at the site. A movable trolley is located underneath the machine to collect asparagus peels and waste water. The trolley also has space for a 20-liter fresh water container. To start up, the trolley is pulled out of the machine and moved to a water tap. The machine's interior lighting allows the operator to see the machine's status at any time: A green light indicates that the machine is ready for use; a blue light indicates that the water needs to be refilled; a red light indicates that the machine is not ready for use. All components can remain in the machine for cleaning. www.tenrit.com

TENRIT Foodtec Maschinenbau from Schloß Holte-Stukenbrock - Hall 2, Stand: K13
Intelligent control for industrial asparagus peeling plant

Starting this year, TENRIT's PLUS 7000 and PLUS 14000 industrial asparagus peeling systems will be equipped with a new intelligent control system. The PLUS industrial peeling systems each have two (on the 7000) or four (on the 14000) peeling strands/lines, with each asparagus spear being placed on a belt and fed to the individual peeling strands.
The new intelligent control system allows individual strands to be deselected, automatically reducing the feed speed of the loading and discharge conveyors, and ensuring that the asparagus is only fed to the selected strands. This allows the system to peel with only one strand and be operated by two people, depending on operational constraints (e.g., only two people available). Blade changes can be performed during operation, reducing the time required by 50%. www.tenrit.com

FrachtPilot from Münster – Hall 1, Stand: B11
Digital control center for harvest & sales stands – trade fair premiere of sales stand management

FrachtPilot presents a fully digital control center for direct marketers: Harvest and working time recording, decentralized warehouse management, intelligent allocation to sales stands, route planning, and seamless batch tracking all seamlessly intertwine. The new sales stand management, presented for the first time at expoDirekt, provides live inventory and sales figures, calculates smart replenishment recommendations (including route reference), and offers analyses of sales, item performance, and loss risks. A live dashboard highlights bottlenecks and top sellers and prioritizes replenishment – ​​ideal for seasonal peaks and decentralized teams (farm shops, market, and strawberry/asparagus stands). The solution is cloud-based, ready to use, and integrated into the FrachtPilot suite. Sales stand management is available immediately – test access via www.frachtpilot.de.

NonStop Shop from Meppen – Hall 1, Stand: D20
Calibrated scale in the vending machine for gram-accurate billing

NonStop Shop's calibrated scale weighs each of the 430 product trays immediately before serving, upon request. This means that loose items such as strawberries, asparagus, or meat do not need to be weighed by hand beforehand. Furthermore, even with refrigerated products, evaporation losses occur. These can be significant, especially with berries and asparagus. For example, to give a customer 500 grams of strawberries, an additional 8-12 grams must be calculated and thus "given away." These losses are eliminated with the scale. Billing is accurate to the gram for both the customer and the operator. www.nonstop-shop.de

SmartStore24 from Augsburg – Hall 1, Stand: F01
Asparagus & strawberry box for direct sales

SmartStore24 is presenting the Asparagus & Strawberry Box as a prototype, a turnkey, self-sufficient 3 x 4 m concept container for self-sufficient curbside operation. It can be used seasonally and is suitable for any location as long as mobile internet access is available. The core component is the SmartStore POS system, which controls sales, access control, and camera surveillance. The container can be opened using a payment card. Within the store itself, customers move freely, just like in a supermarket. Once they have selected their items, they proceed through the self-checkout at the cash register and can then leave the store. According to the manufacturer, the concept ensures a high level of theft protection.
Thanks to a modular shelving system, customers can choose from two configurations to ensure sufficient space for product presentation. The exterior of the strawberry and asparagus box can be customized to the operator's specifications. Power for self-sufficient locations will be provided by a rooftop PV system and a demand-based battery pack with up to 9 kW of storage. Direct curbside sales are possible at locations with and without electrical connections. Unattended sales in a space-saving space at locations with limited space or as a temporary solution are possible. The delivery time for the asparagus and strawberry box is 6-8 weeks. www.smartstore24.de

Eiberger Automaten from Ellwangen – Hall 2, Stand: I10
Freezer for 40 different products

At expoDirekt, Eiberger Automaten will be presenting the "Eiberger FROZEN" freezer, which has been newly launched this year. The freezer is designed for frozen products such as ice cream, pizzas, burger patties, meat and sausage products, ready meals, etc. The compact machine (H*W*D: 1830*1026*845 mm) can accommodate up to 40 different products. The temperature can be set to -22°C. Furthermore, according to the manufacturer, the freezer is of high quality, ensuring reliable operation. Customers can pay either in cash, by card, or by smartphone. www.eiberger-automaten.de

DELTA Tadeusz Mucha i Wspólnicy Sp. J from Dębica (Poland) – Hall 2, Stand: N34
Ecological packaging for fruits, vegetables and mushrooms

DELTA, exhibiting at expoDirekt for the first time, offers modern paper fiber containers designed with sustainability, functionality, and efficiency in mind. The product range includes four models with capacities ranging from 150 to 500 grams, making them ideal for storing and transporting fruit, vegetables, and mushrooms. Thanks to the design, the manufacturer claims that up to 40% more containers fit on a single pallet than similar competitor products. The packaging is made from recycled materials and is fully recyclable. DELTA also holds an FSC certificate. The containers are designed for a variety of closure solutions, including lids, nets, cardboard sleeves, surface seals, and flowpack. https://delta.pl

Verpackungsstadl from Sattledt/Unterhart (Austria) – Hall 1, Stand: E11
Wire-clip jars for airtight and aroma-safe storage

As a new product, Verpackungsstadl is presenting its wire swing-top jars in a practical six-pack. Available in seven sizes – 125 ml, 200 ml, 350 ml, 500 ml, 750 ml, 1000 ml, and 1500 ml – they offer the highest quality and versatility. With a sturdy wire swing-top lid and rubber ring, the jars ensure airtight and aroma-proof storage. According to the manufacturer, they are ideal for preserving, fermenting, or stylishly storing food. They are also impressive due to their sustainability, dishwasher safety, and their suitability as an original gift idea. www.verpackungsstadl.at

Chocolaterie Holzderber from Worms – Hall 2, Stand: K01
New snack made from oats and coconut

Oats are very trendy – and that's exactly where the oat-coconut bars from the Holzderber chocolate factory come in. The oat-coconut bars are available in chocolate and vanilla flavors. Both versions are coated in dark chocolate and topped with coconut. According to the manufacturer, the product features a moist recipe and is vegan. The oats used are locally produced by Hafergut Görlich.
The products are presented in a display and fit effortlessly into an existing product range. This not only creates variety but also increases sales. Another advantage of the products is their exclusivity; since they aren't available in the food retail sector, direct marketers can stand out from the crowd. www.holzderber.de

Cum Natura from Bühl – Hall 2, Stand: I13
New honey products

Cum Natura is presenting its Imkergut brand at expoDirekt for the first time. For decades, Imkergut has been producing high-quality bee products: from honey and propolis to royal jelly and bee cosmetics to refreshing honey drinks. The company is bringing new products such as honey mustard, honey dill mustard, and honey vinegar to the trade fair. www.imkergut.de

Die Schlemmerei – Gourmet manufacturer from Ganderkesee – Hall 2, Stand: I11
Handmade delicacies for the farm shop

Since 2013, "Die Schlemmerei," exhibiting at expoDirekt for the first time, has been handcrafting mustard specialties, chutneys, BBQ sauces, and fruit spreads. According to owners Antje and Frank Dobrin, creative recipes, in-house production, and personalized service are top priorities. The family business creates fruity and savory flavor experiences that offer a delicious and high-quality addition to the farm shop. "Die Schlemmerei" avoids artificial additives. www.die-schlemmerei.de

Gewürzmühle Brecht from Eggenstein – Hall 1, Stand: F07
New organic spice blends and reusable wooden mill

Just in time for its 100th anniversary, the Brecht spice mill is bringing a fresh lease of life to its shelves: With the new Tex-Mex Soul product range and the high-quality Brecht reusable wooden mill, the company aims to create moments of enjoyment that fit perfectly into modern farm shops.
Fiery chilies, aromatic coriander, smoked paprika, and spicy cumin – these new organic spice blends bring the taste and spirit of South America straight to your home. Whether Caju & Soul, Chili con Carne, Fiesta Mexicana, or Taco & Tortilla – each blend is carefully composed, entirely without artificial additives or anti-caking agents. Spice Mill Brecht presents the new reusable wooden mill with a wooden body made of certified acacia, a natural wood grain that makes each mill unique, and a high-quality ceramic grinder for fine to coarse grains. www.gewuerzmuehle-brecht.de

Hafergut Görlich from Bünde – Hall 2, Stand: J10
Diverse range of local oats

Hafergut, based in Bünde, Westphalia, is exhibiting at expoDirekt for the first time. The company was founded in 2020 with the idea of ​​growing one's own healthy, regional breakfast. Today, Hafergut offers a diverse range of locally sourced oats: from classic flakes and hand-mixed and baked mueslis and granolas to oat flour, pops, chocolate oat bars, grain pillows, and cookies – all without additives. In addition to supplying farm shops, manufacturers, and kindergartens throughout Germany, Hafergut also offers white-label products with individually selectable ingredients, in flexible purchase quantities.
The 2025 trade fair novelties: Oat bran blend with pumpkin, flax, and poppy seed flour – rich in protein and omega-3, protein-rich oat and seed bread blend with grains, oat bran and coconut bars (a joint production with the Holzderber chocolate factory), and oat kernel grains – a new oat delight available as a grain spirit. www.hafergut.de

naschlabor from Babenhausen - Hall 1, Stand: E04
Fruit gum fruit juice strawberries

naschlabor is launching the new Strawberry Fruit Juice Gummies. These juicy strawberry-shaped fruit gummies are made from single-variety fruit juice and, according to the manufacturer, impress with their intense, authentic strawberry flavor. naschlabor refines the fruit gummies with juices from various fruit varieties, always using only single varieties. The fruit juice component, for example, in the strawberry flavor, is also made from 100% strawberry fruit juice concentrate, without any mixing with other varieties. The Strawberry Fruit Juice Gummies are gluten- and lactose-free, contain no artificial colors, and contain vitamin C. www.naschlabor.de

Schuster's specialties from Untersteinbach – Hall 1, Stand: E06
New product series for beverage refinement and dressings, marinades and dips

The Genusskompliz*innen (Indulgence Companions) are a new product line from Schuster's specialties. Each product combines high-quality ingredients, artisanal production, and a distinctive design. Whether fruity, floral, or savory, according to the manufacturer, the Genusskompliz*innen not only enhance drinks like Prosecco, mineral water, or mocktails, but also enrich the kitchen – from fresh salads and sophisticated dressings to spicy marinades and dips for the next BBQ. The result is a culinary concept that combines style, naturalness, and the joy of experimentation.

The Secco Verführungin, with its blend of organic apple cider vinegar, black currants, hibiscus blossoms, and fine sugar, lends sparkling wine a natural, fruity, and fresh note. The BBQ Bro is an aromatic all-rounder for all things barbecue: With red onions, organic blood oranges, and chili peppers, it naturally combines sweetness, spiciness, and acidity. It's suitable for marinades, dips, and sauces. The Salatbegleitand is the fruity addition to a light meal: Blueberries and raspberries unfold their full potential in organic apple cider vinegar with a touch of sugar, transforming simple salads into truly delicious treats. www.schusters-shrub.de

Sauce King from Mühltal – Hall 1, Stand: E02
Hollandaise sauce and truffle hollandaise with buffalo butter

SOSSENKÖNIG, exhibiting at expoDirekt for the first time, creates sauces free of gluten and artificial additives. The innovations here at expoDirekt: Hollandaise Sauce and Truffle Hollandaise with buffalo butter. According to the manufacturer, both sauces impress with their high butter content, very creamy consistency, and are also easily digestible for people with milk protein intolerance.

Wein&Secco Köth from Flörsheim-Dalsheim – Hall 1, Stand: G10
Secco creation orange marzipan

The latest secco creation, Palio Orange Marzipan, is a combination of summer freshness and Christmas warmth. A secco that, according to the manufacturer, combines the juicy flavor of sun-ripened oranges with the delicate sweetness of nutty marzipan. Delicate notes of orange peel and a hint of bitter almond make the experience even more multifaceted. Finely sparkling and refreshingly fruity, this secco is a perfect companion for special moments during Advent and the pre-Christmas season. www.wein-koeth.de

Plant counter from Lorsch – Hall 1, Stand: E14
Soilless cultivation system now available horizontally

With its new horizontal hydroponic system, Pflanzentheke offers direct marketers entry into year-round, automated fresh production – a perfect fit for farm shops, self-harvesting experiences, and direct sales. The modular trough concept scales from small shop spaces to rows of greenhouses and, according to the manufacturer, remains easy to operate, easy to clean, and ergonomic.
Technically, the system offers everything: a closed water cycle, precise nutrient supply, powerful sensors and a fertilizer computer, as well as smart control and monitoring via app. It is ready for automation, from demand-based irrigation/dosing to interfaces for future harvest automation. Typical crops include leaf lettuces, herbs, and snack vegetables.
For companies that want to give their customers insight into their production, the horizontal layout enables visible processes, predictable harvest quantities and reduced losses due to clean planting material. www.pflanzentheke.de

Note: The information on the new features at expoSE and expoDirekt 2025 is based on exhibitor information and does not claim to be complete.

Exhibitor images can be found here: https://www.expo-se.de/pressefotos-der-aussteller/

Supporting program: Stone Fruit Forum, Asparagus Day, Berry Technology Forum and Direct Marketers Forum

Specialist presentations at the Asparagus Day, the Berry Technology Forum, the Stone Fruit Forum, and the Direct Marketers Forum round out the extensive program. Further information is available here: https://www.expo-se.de/fachforen/

Arrival, tickets and opening hours

The Karlsruhe Trade Fair Center is easily accessible by plane, car, and train. A free shuttle (Messe Express) runs between Karlsruhe Central Station (forecourt) and the Karlsruhe Trade Fair Center. Departure times can be found here.

A regular day ticket costs €16, a season ticket €30. The price includes the trade fair catalog and the supporting program (Asparagus Day, Berry Technology Forum, Stone Fruit Forum, Direct Marketers Forum). Tickets are available online in advance. Click here to go to the ticket shop: https://www.messe-ticket.de/KMK_SHOP/expoSE-expoDirekt

The trade fair duo will be open on Wednesday, November 19, 2025, from 9 a.m. to 18 p.m. and on Thursday, November 20, 2025, from 9 a.m. to 17 p.m.
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Trade fair duo expoSE & expoDirekt from 19 to 20.11.2025 November XNUMX at the Karlsruhe Trade Fair Centre

Third Berry Technology Forum as part of expoSE – Europe's leading trade fair for asparagus and berry cultivation

Bruchsal, 29 September 2025. The third edition of the Berry Technology Forum will take place on Thursday, November 20, 2025, from 9:45 a.m. to approximately 1:30 p.m. as part of expoSE in the conference hall of the Karlsruhe Trade Fair Center. Organizers are Marco Joseph and the Association of Southern German Asparagus and Strawberry Growers (VSSE).

Topics of the Berry Technology Forum include choosing the right growing substrate for successful berry fruit production, AI-controlled drain monitoring, the appropriate greenhouse for optimal cultivation, the effect of sunlight on plants as a production factor in polytunnels and greenhouses, sustainable energy supply and simultaneous increase in berry size, and the path from open field to hydroponic cultivation.

Jiffy: “Choosing the right growing medium for successful soft fruit production”

Soft fruit is sensitive to changing conditions, so understanding the water-air ratio in its root zone is crucial. With existing irrigation control tools and the expertise of Jiffy, a manufacturer of growing media, maximum yields can be achieved more easily. During the presentation, Arjan van Leest, Jiffy, will address the correct selection of stable organic components in combination with some promising renewable alternatives.

Wolky Tolky: “How AI-driven drain monitoring brings data to life”

Climate, irrigation, nutrients, and plants in a single cycle: Monitoring reveals when the plant is actually growing. This knowledge allows gardeners to specifically influence the entire cycle and plant development – ​​from water management to yield. Yannick Smedts, WolkyTolky, presents ways to better understand plants.

Richel Group: “It’s not the crop that has to fit the greenhouse, but the greenhouse that has to fit the crop.”

In his presentation, Matthieu Lerch, Richel, will compare polytunnels and the Venlo construction method, discussing the differences between the two. He will provide a brief overview of which construction method, in his opinion, creates the best conditions. Suitable conditions provide the opportunity to optimize crop management, plant health, yield, and quality.

Lumiforte: “Sunlight & heat under control – optimal yields in greenhouses and polytunnels”

The solar spectrum consists of three main components – UV, PAR and IR:
• UV strengthens the plant, can reduce fungal spores and influences leaf area, color and elongation.
• PAR includes light-active colors that together drive photosynthesis and individually trigger reactions such as compactness or fruit formation.
• IR brings heat – too much of it causes stress, closes stomata and can lead to damage such as burnt leaves or poor fruit quality.
Coatings on glass and film surfaces are an important tool: They influence the light before it reaches the plant. The goal is a high PAR and low IR component. Balance is crucial – with the right strategy, the plant remains productive longer, forms heavier fruit, and improves shelf life.

Voltiris: “A single solution that provides greenhouses with sustainable energy while increasing berry size.”

Alja van der Schuren, Voltiris, presents an innovative solar filter technology. Developed in collaboration with 3M, the Voltiris modules use a special filter that allows the light needed for plant growth to pass through while converting unwanted heat into clean, renewable electricity. This results in plants that are up to 5°C cooler and berries that are larger – while simultaneously generating renewable energy directly in the greenhouse. The system can be seamlessly retrofitted into existing greenhouses.

Priva: "What will be your next step in berry cultivation? – From open field to hydroponic cultivation to LED lighting"

A changing world brings with it new opportunities and challenges. Climate, water, personnel, quality, and planning: the demands on berry growers are becoming ever greater. There's a technical solution for almost every situation. But then, a lot lies ahead for berry growers. Is it feasible? What options are available? What's important about hydroponics? There's a new step to take for everyone. In this presentation, Dennis de Wit, Priva Horticulture, aims to inspire for tomorrow and the future beyond.

The expoSE & expoDirekt 2025

More than 400 exhibitors from 16 nations will provide information on asparagus and berry production as well as direct agricultural marketing at the trade fair duo expoSE & expoDirekt from November 19 to 20, 2025 at the Karlsruhe Exhibition Center. The organizer of the 29th expoSE - Europe's leading trade fair for asparagus and berry production - and the 14th expoDirekt - Germany's largest trade fair for direct agricultural marketing - is the Association of South German Asparagus and Strawberry Growers (VSSE), Germany's largest association for asparagus and strawberry growers with around 630 members.

Arrival, tickets and opening hours

The Karlsruhe trade fair is easily accessible by train (ICE and TGV stop, special offers from Deutsche Bahn: https://www.messe-karlsruhe.de/de/kontakt/anreise/), by car and plane. A free shuttle service runs between Karlsruhe Central Station (forecourt) and the Karlsruhe Trade Fair Centre (Trade Fair Express).
The regular day ticket costs €16, and the season ticket costs €30. The price includes the trade fair catalog and the supporting program (Stone Fruit Forum, Asparagus Day, Direct Marketers Forum, Berry Technology Forum). Tickets are available online in advance. Parking costs €9 online and €10 at the ticket office. Click here to go to the ticket shop: https://www.messe-ticket.de/KMK_SHOP/expoSE-expoDirekt

The trade fair duo will be open on Wednesday, November 19, 2025, from 9 a.m. to 18 p.m. and on Thursday, November 20, 2025, from 9 a.m. to 17 p.m. www.expo-se.de

Images can be found here: https://www.expo-se.de/presseimpressionen-videos-fotos-videos/
Here you can find the logo of the Berry Technology Forum.

Contacts:
Association of South German Asparagus and Strawberry Growers
Werner-von-Siemens-Str. 2-6 / Building 5161 | 76646 Bruchsal

Simon Schumacher, Managing Director / Board Spokesman
Phone: +49 (0)7251 3032080 | schumacher@vsse.de

Isabelle Bohnert, press and public relations officer
Phone: +49 (0)7251 3032184 | bohnert@vsse.de

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expoSE & expoDirekt | November 19–20, 2025 | Karlsruhe Trade Fair Center

The trade fair duo for asparagus and berry production with direct marketing expects over 400 exhibitors from 16 countries

Bruchsal, 25 September 2025. Over 400 exhibitors from 16 countries are expected at the expoSE & expoDirekt trade fair duo from November 19 to 20, 2025, at the Karlsruhe Trade Fair Center. Spanning approximately 25.000 square meters, the 29th expoSE – Europe's leading trade fair for asparagus and berry production – and the 14th expoDirekt – Germany's largest trade fair for direct agricultural marketing – will present numerous innovations and proven products. The offerings cover the entire asparagus and berry production chain, from cultivation to marketing. Products for outdoor vegetable and stone fruit cultivation will also be featured. The trade fairs are organized by the Association of Southern German Asparagus and Strawberry Growers (VSSE).
"The asparagus and berry season went well overall this year. Given rising production costs, this is an ideal basis for upcoming investments. Furthermore, the minimum wage will increase again starting in 2026. This requires companies to further optimize their processes with innovative systems and products in order to produce asparagus and berries of consistently high quality and maintain their competitive edge," explains Simon Schumacher, VSSE board spokesman and organizer of the trade fair duo.

Innovations for production and direct agricultural marketing

Among the approximately 50 first-time exhibitors at expoSE are the following companies: AZ Landtechnik, Bogaerts Greenhouse Logistics, Ela Container, EURO GREEN TECH, EXA Computing, ILIP, Looije Agro Technics, Metzer Deutschland, Optimum Sorting and Progress Tunnels.
For the first time, expoDirekt welcomes Hafergut Görlich, Mostviertler Biokürbishof, NNZ, PETZINGER planen-beraten-gestalten, Pro X Services, Sossenkönig and Smurfit Westrock, among others.

Innovations aimed at reducing production costs will be on display, particularly in the areas of mechanization, automation, and digitalization. Asparagus harvesting robots and harvesting aids will be a key focus at expoSE. New machinery, optimized soil cultivation, and efficient weed control will also be presented. New tunnel films, innovative technology for berry cultivation in substrate, more efficient application of beneficial organisms, and new biological pesticides will also be on display. Furthermore, many new products and creative solutions relating to efficiency, sustainability, and cost savings will be found at expoSE.

At expoDirekt, innovative purchasing and payment systems, vending machines for farm shops and direct marketers, as well as farm shop equipment and sustainable packaging, will be on display. Attractive additional products for farm shops, such as a range of vinegars and oils, spice blends, hollandaise sauce, mustard specialties, chutneys, BBQ sauces, fruit spreads and honey specialties, as well as fine snacks and new beverage creations, can also be sampled at the trade fair.

Supporting program: Stone Fruit Forum, Asparagus Day, Berry Technology Forum and Direct Marketers Forum

Specialist lectures at the Asparagus Day, the Berry Technology Forum, the Stone Fruit Forum and the Direct Marketing Forum round off the extensive offering.

On the first day of the fair, the 2nd Stone Fruit Forum Varieties | Trends | Technology will offer expert presentations on cherry cultivation systems, comparing their advantages and disadvantages, the Drapeau system with its limitations and possibilities, and frost protection with an overview of the most interesting current applications.
Program and further information at: www.expo-se.de/steinobst-forum

The 36th Asparagus Day on the first day of the fair will feature expert presentations on the topics of trial results on green asparagus variety comparisons with ten varieties in Germany, comparison of various methods for soil testing in asparagus cultivation, electronic data collection of plant protection measures in 2026, asparagus cultivation in Scandinavia, variety trials with white and green asparagus in Italy, and results from the round robin test on cover mixtures in asparagus cultivation (2 years - 17 locations - 3 countries).
Program and further information at www.expo-se.de/spargeltag

The 3rd Berry Technology Forum, on the second day of the trade fair, will address the following topics: choosing the right growing substrate for successful berry fruit production, hydroponic cultivation, the appropriate greenhouse for optimal cultivation, the effect of sunlight on plants as a production factor in polytunnels and greenhouses, AI-controlled drain monitoring, and sustainable energy supply while simultaneously increasing berry size.
Program and further information at: www.expo-se.de/beerentechnik-forum

The trade magazine HOFdirekt, in cooperation with the VSSE eV (German Association of the German Retailers), is hosting the Direct Marketing Forum on both days of the fair at the HOFdirekt booth in Hall 1, F03. This year's focus is on "Innovative and Smart Selling." Practitioners will share how they are using smart solutions to innovate their marketing and the importance of store design in this process. The respective providers will present their concepts in an industry discussion.
Another topic is artificial intelligence. It can relieve companies of a lot of work in sales and marketing.
Program and further information at: www.expo-se.de/direktvermarkter-forum

Arrival, tickets and opening hours

The Karlsruhe Trade Fair is easily accessible by car and train. A free trade fair shuttle (Messe-Express) runs between Karlsruhe Central Station (forecourt) and the Karlsruhe Trade Fair.

A regular day ticket costs €16, a season ticket €30. The price includes the trade fair catalog and the supporting program (Asparagus Day, Berry Technology Forum, Stone Fruit Forum, Direct Marketers Forum). Tickets are available online in advance. Click here to go to the ticket shop: https://www.messe-ticket.de/KMK_SHOP/expoSE-expoDirekt

The trade fair duo will be open on Wednesday, November 19, 2025, from 9 a.m. to 18 p.m. and on Thursday, November 20, 2025, from 9 a.m. to 17 p.m. Further information is available at www.expo-se.de.

Images from the trade fair duo expoSE & expoDirekt 2024 are available here: https://www.expo-se.de/presseimpressionen-videos-fotos-videos/

Contacts:

Association of South German Asparagus and Strawberry Growers
Werner-von-Siemens-Str. 2-6 / Building 5161
76646 Bruchsal

Simon Schumacher, Managing Director / Board Spokesman
Tel .: + 49 (0) 7251 3032080
schumacher@vsse.de

Isabelle Bohnert, press and public relations officer
Tel .: + 49 (0) 7251 3032184
bohnert@vsse.de

Press kit_Press_Kit_expoSE_expoDirekt_2025 (German English)

Press release Stone Fruit Forum, October 20, 2025 (German)

Press release Direct Marketers Forum, October 16, 2025 (German)

Press release Asparagus Day 2025 (German)

Press Release News October 9, 2025 (German)

Press release innovations 9 October 2025

Press Release_Berry Technology_Forum_September 29, 2025 (German)

Press release Beery Technology Forum 29 September 2025

Press release, September 25, 2025 (German)

Press release expoSE_expoDirekt 25 September 2025 (English)

Press release Stone Fruit Forum, June 3, 2025 (German)

Press release Stone Fruit Forum 3 June 2025

Press release May 19, 2025 (German)

Press release May 19, 2025

Final Report 2024 (German)

Final Report 2024