Final report 2023
Good response to the trade fair duo expoSE & expoDirekt with 430 exhibitors from twelve nations and over 5 trade visitors from 500 countries
Bruchsal, November 24, 2023. With a very well-attended first day of the trade fair and a somewhat quieter day after, the trade fair duo expoSE & expoDirekt was a success. 430 exhibitors from twelve nations presented their innovations and proven products and services at the 27th expoSE - Europe's leading trade fair for asparagus and berry production - and at the 12th expoDirekt - Germany's largest trade fair for agricultural direct marketing. From November 22nd to 23rd, 2023, over 5 trade visitors from 500 countries came to the Karlsruhe Trade Fair. This means that 37 percent of the specialist audience came from abroad.
“With 430 exhibitors from twelve countries, our expectations were exceeded on the exhibitor side. A very well-attended first day of the trade fair was followed by a somewhat cautiously attended second day of the trade fair. With a total of over 5.500 trade visitors from 37 countries on both days, the concentration of the industry is visible through the slight decline in visitors. The mood at the trade fair was good. We are satisfied with the results of the trade fair,” sums up Simon Schumacher, managing director of the Association of Southern German Asparagus and Strawberry Growers (VSSE) and organizer of the expoSE and expoDirekt trade fairs.
Most exhibitors were satisfied or very satisfied with the audience, who were very interested in the subject matter, and with the specific inquiries and orders. The exhibitors were also pleased with the uncomplicated construction conditions, the uniform stand construction concept, which can be booked, and the good trade fair organization.
“The first day of the trade fair was great, the second day was good too. After this year's good season, the mood is more positive than last year. It continues.” – Frank Engels from Engels Innovatietechniek, leading provider of harvest aids in asparagus cultivation
“The trade fair was good as usual. There has been serious interest in anything that saves labor costs. The companies are asking themselves what they can do to continue production even under difficult conditions and increasing regulations.” – Ulrich Schulze Heuling from Heuling Maschinenbau, manufacturer of special machines for strawberry cultivation
“The expoSE is our trade fair. Here we show almost our entire production portfolio. We had good conversations.” – Tobias Ladwig from 4Disc, which is known for specialized machines in strawberry cultivation.
“The trade fair went well for us. I'm surprised at how many creative ideas were discussed here. We will be there again next year with a larger stand.” – Lars Brandenburge from b-concepts, provider of stretch tent canopies
“This is our first time at expoDirekt and we were really surprised at how well it went. We are very satisfied and would like to come back. The trade fair has already been worth it for us.” – Miles Klebbé from Tramark, provider of stylish presentation vehicles
“We had good conversations with existing customers and, especially on the second day of the trade fair, many new customers who were very interested in our cheeses at the stand. The quality of the visitors was good, even if there were slightly fewer visitors overall.” – Annette Wellie from the Wellie cheese dairy
Supporting program well attended: 34th Asparagus Day, 1st Berry Technology Forum and Direct Marketers Forum
At the well-attended 34th Asparagus Day, the focus was on cultivation topics such as optimal irrigation, minimum wage in European comparison and employee loyalty. Another topic was the comparison of yield potential for soil press pot plants and crown plants in asparagus cultivation. For the first time, the Alsatian asparagus association Asperge d'Alsace presented asparagus production and, above all, marketing at the Asparagus Day.
With up to 80 trade visitors per lecture, the 1st Berry Technology Forum had its successful premiere. “Speakers and visitors alike were satisfied with the Berry Technology Forum. There were many questions and discussions about the possible uses of the various techniques and their advantages and disadvantages,” explains Marco Joseph, organizer and co-host of the Berry Technology Forum.
At the direct marketer forum, organized by the trade magazine HOFdirekt, the specialist lectures on product presentation and labeling were particularly well received, with around 60 visitors each.
Information about the innovation award can be found here.
Images are available here: https://www.expo-se.de/presse-impressionen/bilder-videos/
Here you will find a selection of photos as a zip file.
The next trade fair duo expoSE & expoDirekt will take place from November 20th to 21st, 2024 at the Karlsruhe Trade Fair.
Contacts:
Association of South German Asparagus and Strawberry Growers
Werner-von-Siemens-Str. 2-6 / Building 5161
76646 Bruchsal
Simon Schumacher, Managing Director / Board Spokesman
Tel .: + 49 (0) 7251 3032080
schumacher@vsse.de
Isabelle Bohnert, press and public relations officer
Tel .: + 49 (0) 7251 3032184
bohnert@vsse.de