Trade fair duo once again sets a new record with over 460 exhibitors

Bruchsal, 4 October 2018. Innovative products and services for asparagus and berry cultivation as well as outdoor vegetables and agricultural direct marketing will be presented by over 460 exhibitors from 14 nations at Messe Karlsruhe (the Karlsruhe Exhibition Centre in Germany) from 21 to 22 November 2018. Europe's leading trade fair for asparagus and soft fruit producers, the 23rd expoSE, and the 8th expoDirekt, Germany's largest trade fair for agricultural direct marketing, will together cover over 25,000 square metres. The Association of South German Asparagus and Strawberry Growers (Verband Süddeutscher Spargel- und Erdbeeranbauer e. V.) (VSSE)), organiser of the exhibition duo, set another exhibitor record (2017: 454 exhibitors). Around 21 percent of the exhibitors come from abroad. With 54 companies, the Netherlands is the most heavily represented country, followed by suppliers from France, Italy, Switzerland and Poland. 

58 exhibitors (as of: 04/10/2018) will present themselves for the first time at the trade fair duo. Since early harvesting and protected cultivation are still an issue, there is growth in the field of foil tunnels by FS Europe from Norway, Geo Polska and Viale EE from Poland and LL Industrie from France, among others. The rising average temperatures and the increasing drought in Europe are urgently prompting the question of optimal water supply. Bevo, HÜCOBI, Ladotec and Waldis Swiss will be presenting their sprinkler and irrigation systems for the first time at expoSE. Digitalisation continues to play an important role at the trade fair duo. It permeates the entire cultivation and marketing process. Among other things, apps for the documentation of fertiliser and plant protection measures as well as precipitation, soil moisture and air measurements, harvest remuneration apps and weighing and cash register systems will be presented. In the digital sector Farmtools, Localizer Digital GmbH and PCG Team are new exhibitors. For agricultural direct marketing, there are new exhibitors for the expansion of the product range, for example with specialities from Amorella Kirsch-Manufaktur, Spelten Krautfabrik or Presswerk Die Ölmanufaktur. The companies Kioske and Strüwer will present their vending machines for the first time at expoDirekt. 

"After this turbulent season, our trade fair duo is a must for the industry. Here, asparagus and berry producers can obtain information on innovative solutions to make their production even more efficient. The entire spectrum of cultivation and agricultural direct marketing from soil analysis tools to time tracking is covered at the fair. In the expert lectures, they can gain the latest insights into cultivation issues and receive new impulses for agricultural direct marketing," explains Simon Schumacher, VSSE Board Spokesman.

Representatives of official consultancy and advisory services will be on hand at the VSSE booth in Hall 2 to answer the exhibition visitors’ questions about beneficial organisms, asparagus, soft fruit and business management as well as direct marketing. 

Professional knowledge from and for professionals

Forums in Hall 2 and the 30th Asparagus Day at the conference level (included in the fair ticket) offer up-to-date specialist knowledge. Asparagus Day on the conference level (included in trade fair ticket). Exhibitors will also be providing information about their new products and services at the Forum in Hall 2.

30th Asparagus Day

Asparagus Day on 21 November 2018 from 1 pm in Messe Konferenz Centre (the trade fair conference centre) is a must for asparagus growers. Speakers from the worlds of science, consultancy and practice present their latest findings. The annual Asparagus Day is organised by the Regional Commission of Karlsruhe and the Karlsruhe District Office. The complete programme is available online at 

8th Direct Marketers’ Forum

Farm shop and sales stand operators can get valuable information about farm sales on 22 November 2018, from 1 pm onwards, at the Direct Marketers’ Forum organised by the trade magazine "HOFdirekt". Further information will be available shortly at

Exhibitors’ Forum

Company representatives will showcase their new developments at the forum in Hall 2 during both days of the trade fair.

expoSE and expoDirekt innovation award ceremony 

The latest products, which have a chance of market penetration and create user benefit will be selected on 21 November, following the opening at 10 am, at the forum in Hall 2 with the "Best of 2018" - expoSE and expoDirekt innovation award. 

Additional service for trade fair visitors

The admission ticket can now be booked online and at a reduced price via the website in advance of the trade fair. Visitors to expoSE and expoDirekt will also have the opportunity to use a free shuttle service between Karlsruhe Hauptbahnhof (Karlsruhe - central station) and Messe Karlsruhe (Trade Fair Centre). The "Messe Express" leaves from the square in front of the Karlsruhe Hauptbahnhof and stops in front of the main entrance of Messe Karlsruhe. Once again this year there will be free professional childcare.

Images available for download under this link. Please include “VSSE / Christoph Göckel” as the photo credit.

The Verband Süddeutscher Spargel- und Erdbeeranbauer e. V. (VSSE)

The Verband Süddeutscher Spargel- und Erdbeeranbauer e. V. (VSSE) (Association of Southern German Asparagus and Berry Growers) represents the interests of asparagus and strawberry growers in southern Germany. Currently, the VSSE has roughly 600 members, making it Germany's largest association for asparagus and berry growers.

Further information is available at:

Media contact person:
Simon Schumacher
VSSE CEO and Board Spokesman
Tel.: +49 7251 3032080

Isabelle Bohnert
Press and Public Relations Officer
Tel.: +49 7251 3032184



Simon Schumacher
Fon: +49 7251 3032080

Isabelle Bohnert
Press and Public Relations Officer
Fon: +49 7251 3032184