expoSE & expoDirekt 2018 trade fair duo records good results despite difficult conditions

Karlsruhe, 28 November 2018. After welcoming over 6300 trade visitors from all over Europe, the expoSE and expoDirekt trade fair duo came to an end at Messe Karlsruhe. From 21 to 22 November 2018, 466 exhibitors (another record) from 14 nations presented their innovations for asparagus and berry cultivation as well as agricultural direct marketing.
“The interest of asparagus and berry producers in innovations is great. In view of the shortage of harvest workers, demand was primarily for technology for further mechanisation and intensification as well as new impetus and additional products for agricultural direct marketing. Because of the difficult conditions of the past season – heat and high harvest volumes combined with seasonal labour shortages and low prices – we experienced a decline in the number of visitors to this trade fair duo”, explains Simon Schumacher, executive committee speaker of the Verband Süddeutscher Spargel- und Erdbeeranbauer e.V. (VSSE; Association of South German Asparagus and Strawberry Growers).
The exhibitors were highly satisfied with the quality of the technical discussions, the trade fair organisation, and the ambience. They also noted an increase in the international audience. The visitors came from all over Europe as well as from countries like Canada and Thailand.

The 30th Asparagus Day and the Direct Marketer Forum
The 30th Asparagus Day, organised by the Regional Council of Karlsruhe and the District Office of Karlsruhe, was well attended on the first day of the fair. The lectures on the detection, prevention, and treatment of rust infestation in asparagus plants and the lack of harvest workers as well as practical tips on employee retention were well received. Further topics were origin experiments and variety experiments on asparagus. For ten years in a row, the Asparagus Day has presented a specialised lecture from abroad. This year, Jaime Urbinas Diás from Spain presented the production of green asparagus in the Guadalajara region. The lecture “Mobile on the move – valuable impulses on the subject of sales tours and weekly markets”, which was organised by the trade magazine “HOFdirekt” at the Direct Marketer Forum, was also quite well received.

Exhibitor comments on the trade fair duo:
“The fair went very well for us. We had a lot of discussions about preparing offers, although the companies were somewhat more cautious with regard to major investments. Overall, the trade fair has become more international. We had contact with many English-speaking customers and visitors from Luxembourg, Russia and Sweden, among others” – Thomas Frisch, MEFUS & FRISCH Kältetechnik GmbH from Germany

 “Although the season was moderate, the trade fair was good for us. We had some interesting conversations. The second day was even better than the first” – John Gielen, Sales and Consulting of de Kemp BV from the Netherlands

“Although there were fewer visitors, we had more prospective buyers than last year. This gave us more time for growers who want to invest in their businesses. From our discussions with producers, on the basis of pricing, we see a trend in marketing away from discounts, food retailing, wholesale markets, and producer associations towards direct marketing” – Marion Hermeler, HMF Hermeler Maschinenbau GmbH from Germany

“For us, the target group focus of expoSE is very good. We had an international audience at our booth – from Finland, Lithuania, Austria, and Switzerland, among others. Thanks to our new app, we had more requests than last year. The app for harvest quantity recording was particularly interesting and easy to understand for companies that had previously worked without software” – Beate Maisch, Marketing & communication, DEW Systeme e.K. – Waagen- & Kassensysteme from Germany

“In terms of quality, the fair was far better for us than last year and the year before last. On the first day, there was something going on right at the beginning of the fair without a start-up phase. Five people were at the booth on Wednesday and four on Thursday. We were quite busy. Many North Germans and many Swiss visited us. We also had conversations with visitors from Tirol, Vienna, and even with a Canadian. For us, the fair is set for direct marketing” – Matthias Golze, Sales Manager and Authorised Signatory, Schneider GOLZE Ladenbau c/o Schenk GmbH from Germany

“expoDirekt 2017 was somewhat better than this fair. We had many existing customers at our booth. For us, the market shows a tendency towards direct marketing and thus its strengthening. The farm shops are expanding their opening hours and range. We have generally gained more customers in the farm shop area throughout the year” – Tobias Löbke, Hof Löbke GmbH & Co. KG from Germany

“We had interesting conversations with new customers and a lot of positive feedback. Because we have a very varied range of products, we have expanded the tasting area every year. We let the visitors taste a lot of products so that they can better decide which offers they want to include in their farm shops” – Ursula Austermann, Hofladen Austermann GmbH & Co. KG from Germany

The next trade fair duo expoSE and expoDirekt will take place from 20 to 21 November 2019 at Messe Karlsruhe.

The Verband Süddeutscher Spargel- und Erdbeeranbauer e. V. (VSSE)

The Verband Süddeutscher Spargel- und Erdbeeranbauer e. V. (VSSE) (Association of Southern German Asparagus and Berry Growers) represents the interests of asparagus and strawberry growers in southern Germany. Currently, the VSSE has more than 600 members, making it Germany's largest association for asparagus and berry growers.

Further information is available at:

Media contact person:
Simon Schumacher
VSSE CEO and Board Spokesman
Tel.: +49 7251 3032080

Isabelle Bohnert
Press and Public Relations Officer
Tel.: +49 7251 3032184



Simon Schumacher
Fon: +49 7251 3032080

Isabelle Bohnert
Press and Public Relations Officer
Fon: +49 7251 3032184